Wednesday, 18 July 2018 12:09

Optus delivers Bluetooth-connected app for Perth stadium

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Australia’s second largest telco Optus has installed more than 1200 Bluetooth beacons inside Perth’s Optus Stadium which will deliver visitors a newly enhanced stadium app.

“The Optus Stadium App connects via Bluetooth to deliver real-time indoor wayfinding, similar to Google Maps, to help fans find their seating, locate amenities and access the closest food and beverage outlets,” said Optus director of Sponsorship and Retail Marketing, Ben Lawless-Jennings.

“The technology will also allow stadium management to notify fans of exclusive game-day offers on food, drinks and merchandise, plus other convenient functionality such as transport schedules.

“The Optus Stadium App is designed for fans and is an absolute must-have so they can be game day ready.”

Optus says the Bluetooth technology will also provide real-time data and analytics to stadium management, ensuring they can tailor service offerings, improve amenities and notify visitors of any unplanned interruption to services.

Optus lists new features of the app as:

  • Be game day ready – purchase tickets to games and events, or book behind-the-scenes tours of Optus Stadium.
  • Find your way – way-finding technology will direct fans to their seat section, assist them to navigate to amenities, or find food and beverage outlets.
  • Be in the know – geotargeted alerts will notify fans of special offers or let them know of important service or event information.

The telco says it is working together with VenuesLive to deliver technology using the App that will enable fans to order food from their seats.

Optus Stadium chief executive Mike McKenna welcomed this latest App functionality.

“This 60,000 seat Stadium offers fans access to some world leading technological features.

“With more than a million visitors welcomed into the stadium since the opening in January, this App will quickly become an integral part of the fan day experience.

"Optus Stadium has 51 retail food and beverage outlets and over 1500 bathrooms, this App will assist directing fans to their preferred amenities so that any time away from watching the action on the playing surface is minimised.”

The Optus Stadium App is available to download for free from the App Store and Google Play store.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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