Friday, 06 December 2019 13:23

Optus, Seven Network team up on Tokyo Olympics broadcast deal Featured

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The Seven television network has teamed up with Optus to develop a channel featuring Seven’s coverage of Tokyo 2020 in 4K Ultra HD, which will be exclusively available to Optus 5G Home customers via Fetch.

Describing the as “an experience which will deliver unmatched streaming picture quality across a live linear channel”, Seven West Media Chief Revenue Officer, Kurt Burnette, said, “this will be the most-watched Olympics and the biggest digital event in Australian streaming history.”

“Seven’s coverage of the Olympics will be unprecedented, and with time zones differing by only one-hour, Tokyo 2020 will feel like a home Games for Australians.

“As our Australian athletes go for gold, Seven will be supporting them every step of the way, and through an exclusive partnership with Optus we will be able to deliver live event coverage in 4K Ultra HD exclusively to Optus 5G Home customers with Fetch Mighty set top boxes.”

Optus VP Product Development, TV and Content, Clive Dickens, said: “A partnership with Seven will allow us to showcase the Olympic Games Tokyo 2020 in 4K Ultra HD for the first time over a 5G network in Australia to Fetch Mighty customers.”

“This exclusive partnership is another element of our 5G ‘Video Experience Network’ which will allow us to ensure end-to-end delivery of 4K Ultra HD Video content to exclusive Optus customers.

“Australian’s appetite for 4K Ultra HD Video content is growing with anticipation following the launch of Optus 5G and we continue to work with premium Video On Demand content partners to build out their 4K Ultra HD offerings.”

Fetch CEO, Scott Lorson, said: “Australians love their sport, and many have invested heavily in-home theatre systems to ensure the biggest and best possible viewing experience. The Olympic games represents the pinnacle in sports viewing, and Seven is set to provide unprecedented access during the 3 weeks of the Olympic Games.”

“As a result of this partnership, Optus subscribers with a Fetch Mighty will be in for a special treat, with access for the first time ever to a 4K Ultra HD channel streaming Seven's coverage of the Olympics. We are delighted to work with Optus and Seven on this ground-breaking initiative."

With over 300 5G sites currently in Sydney, Canberra, Adelaide, Brisbane, Melbourne, Perth and other key locations in NSW, Victoria and Queensland and 1200 sites planned by March 2020, Optus recently launched 5G in the home and on the mobile.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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