Monday, 30 July 2012 16:03

Newspaper embraces mobile commerce

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The West Australian's weekend edition included a advertising liftout that allowed readers to purchase products via their smartphones.

The supplement was produced in cooperation with PayPal and Point and Pay. It used QR codes that can be 'scanned' by a smartphone to initiate the transaction.

Point and Pay offers retailers the ability to sell products via print, TV or outdoor advertising.

The company provides the QR technology, a shopping cart, payments via PayPal, and fulfilment and courier integration.

Damian Cook, managing director of Point and Pay said "The consumer path to purchase has clearly shifted to mobile, and we are committed to providing innovative solutions to help traditional media capture this new consumer.

"The mobile commerce revolution is here to stay and we want to provide media and retailers with opportunities to better connect with consumers no matter where they are."

Jeff Clementz, managing director for PayPal Australia said "PayPal is partnering with innovative businesses like Point and Pay to help create secure and easy ways for Australian retailers to sell to customers.


"There is a huge opportunity for Australian retailers to take advantage of the growth in mobile commerce, providing consumers with seamless shopping experiences powered by PayPal's digital wallet anywhere, anyway.

"With over 50,000 merchant partners in Australia, PayPal is continuing to provide innovative solutions for our merchants to ensure they are well prepared to compete in a digital world."

David Bignold, Sales Director at West Australian Newspapers said "This is the next step in the evolution of print media.

"We're excited to be the first daily newspaper to launch a fully transactional space to help local retailers reach consumers more effectively.

"This is just one example of how we'll be incorporating innovative digital content into our traditional portfolio."

The partners did not indicate that there is a commitment to the appearance of the liftout for any particular period.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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