Friday, 30 October 2020 08:45

New APIs for iCall Suite


Marketing software developer Tollring has extended the APIs for its iCall Suite call analytics and call recording products to allow integration with CRM and BI systems.

There are two new iCall Suite APIs.

The new CRM connector allows a call recording to be linked to and accessed from a contact record in CRMs including Salesforce, Hubspot, Zoho and Zendesk.

The Power BI integration means iCall Suite call reporting statistics can be added to existing company dashboards.

"APIs are vital to delivering excellent customer service by giving businesses greater access to their customer interaction analytics," said Perth-born Tollring CEO Tony Martino.

"Our full range of APIs enables key metrics to be drawn from a call analytics, a call recording, and even a fraud management perspective. This means that end customers, resellers and service providers have greater flexibility in how they use iCall Suite, and how they leverage value from it."

He added "For our service provider partners, our APIs make it easy and seamless for them to on-board customers on iCall Suite via their own provisioning portals. Customers can also leverage Tollring's single sign-on capabilities to make access to iCall Suite seamless.

"Simply put, APIs have become a critical part of our offering and continue to be an area of focus for us. We are delighted to release this new development which will give end users and partners much greater flexibility in how they consume and use iCall Suite's insights."

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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