Tuesday, 23 October 2018 11:03

MynetFone Business renews focus on SMB market Featured

By
Lee Atkinson, MyNetfone Business Lee Atkinson, MyNetfone Business

MyNetFone Business, a provider of new-generation hosted communications services and part of the MNF Group, says it is renewing its commitment to the largest sector of Australian business — small and medium businesses — to help SMBs capitalise on technology changes to fuel their own business growth.

Lee Atkinson, formerly head of Products at MNF Group, has been appointed general manager for Small Business and Channel Partners, with a remit to help SMBs capitalise on technology changes.

Atkinson has announced he is striking a series of strategic partnerships with key SMB member groups to drive awareness, support and understanding of the efficiencies modern telecom systems can create.

The Australian Construction Industry Forum is the first to be announced and will see MyNetFone supporting ACIF with webinars, promotions and events around technology in the construction industry.

“Our partnership with the Australian Construction Industry Forum will kick off our first TED-style talk on 13 December, with more planned for early next year. Technology in Construction will be the focus point and specialist speakers will talk about telecoms, Internet of Things, artificial intelligence and software,” Atkinson said.

Under the initiative, members of ACIF will have exclusive access to MyNetFone Business’s comprehensive suite of IP-based communication products and services.  

Apart from discounted rates on ruggedised phones and telecom services, MyNetFone is focused on supporting the industry with “thought-leadership in technology”.

“ACIF represents the major influencers in the construction industry. Its members are made up of over 200,000 small business owners and decision makers,” said ACIF executive officer James Cameron.

“With technology playing a more vital role in shaping the future of construction, ACIF aims to lead the way in equipping our members to be well placed to harness and influence these changes. The new partnership with MyNetFone will allow us and our members to be at the forefront of innovation adoption while sharing learnings to influence technology change.”

According to Atkinson, investing in modern technology is key for SMBs to remain agile and adaptive.

Atkinson says today’s business landscape is difficult to navigate, “even for global behemoths with vast resources at their disposable”.

“SMBs, at the other end of the business equation, often feel the full brunt of the rapidly evolving digital-based business environment,” he added.

Atkinson held senior roles selling telecoms and IT to SMBs in the UK, and says he is excited to be driving the renewed focus on SMBs for MNF.

“Being a small business owner myself, I understand the needs of our customers. The ACIF agreement is the first of many strategic partnerships, as we strive to help our customers beyond just solving their communications woes, and be an active partner in helping them turn technology change into business success," he said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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