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Friday, 10 February 2006 09:21

Lucent claims IMS could open $US10b market

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Lucent Technologies claims that US service providers could tap a market potentially worth almost $10 billion a year by offering personalised services that blend voice and data applications across fixed and mobile networks enabled by an IP Multimedia Subsystem (IMS)-based network.

Lucent says the figure is derived from the results of its first annual Converged Services Survey, launched to help the company and its service provider customers understand and evaluate the market for IMS-based personalised services.

"Our body of research, including this study, indicates individuals want services that match their behaviour, their lifestyle, instead of services driven by traditional market segments," said John Giere, chief marketing officer, Lucent Technologies. "The potential $US10 billion converged services market is one of the opportunities that's driving the broadcast TV, Internet and telecom worlds to converge at the individual level, leading to the blending of real-time and non-real time services."

The converged services market estimate is based on a projected offering of several bundles of services customised to fit the needs of specific market segments identified in the research and priced at $US10 to $US35 a month. The pricing and the projected take-up rates were derived from a combination of survey responses from 1,250 people and related business modelling.


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