The Foundation - which describes itself "a nonprofit consortium dedicated to fostering the growth of Linux" - hardly makes any reference to the freedom aspect of Linux when it issues statements.
And this same Foundation has such a great devotion to freedom that it keeps journalists away from its conferences!
But the seeds of this whole movement were planted by Richard Stallman and his ideas won't die easily.
The campaign was announced earlier this year and community participation was solicited. As reported on iTWire, the winner, was Armitay Tweeto of Israel with his entry What does it mean to be free?
The clip concentrates on the political connotations of Linux - that it is free to modify and adapt any way the individual wants. Naught else.
In fact, one of the runners-up, The Origin , created by one Agustin Eguia, also dealt with the idea of freedom. Perhaps the lack of any capitalist ideas in these ads was because neither of the creators appears to be American.
The choice of winner is even stranger when one considers that all the judges are people who are more tilted towards the open source camp, rather the free software people. One of the judges, Joe Brockmeier, is an employee of Novell, the company that committed the ultimate act of freedom in November 2006, that of signing a patent deal with Microsoft.
The other three finalists picked out of the batch of 90 entries were somewhat juvenile. All concentrated on the Linux-Windows battle but lacked that touch of professionalism.
That just 90 videos were submitted is probably an indication of the Linux Foundation's image among geeks. There are people in the community who are capable of creating videos that can match an professional ad agency - and often trump them.
Other videos which were finalists: Linux pub (also a runner-up), The future is open and Challenges at the office .