Tuesday, 20 November 2012 18:26

Consumer-facing industries to drive IT investment


Enterprise IT spending in Australia will grow almost 5% in 2013, to a total $73 billion in 2013. Most of the growth will be in “consumer-facing industries” like communications, media and services.

The figures are from Gartner’s latest forecast for enterprise IT spendin g by vertical market. According to Gartner’s recent annual end user survey of enterprise IT budgets, the spending outlook remains steady. Half of Australian respondent organisations expect IT budgets to remain flat in 2013, and 38% expect them to increase.

Virtualisation is one of the top three IT priority projects for 29% of Australian organisations – closely followed by deployment of mobile technologies (24%). “We strongly expect that mobile will take over to become the highest rated priority IT investment area in 2013,” said Derry Finkeldey, research agenda manager at Gartner. “Even amongst those organisations planning to tighten IT budgets, or keep them stable, there are plans to invest in mobility.”

While the natural resources sector has been through a period of robust investment, it is the consumer-facing industries that will continue to drive IT investment and innovation over the next five years. The communications, media and services sector will lead the vertical markets with total spending expected to reach $14.6 billion in 2013, up 5.1% from $13.9 billion in 2012. The banking and securities sector will have the strongest growth in 2013 and is expected to reach $12.8 billion in 2013, up 5.5% from $12.1 billion in 2012. Investment in front office technologies to drive customer engagement are at the fore.

“Australians are savvy and demanding technology customers, and organisations operating in this market need to meet expectations for increasingly contextualised and ‘on-demand’ services,” said Finkeldey.

Investment in customer experience technologies – including CRM, customer communications management, BI and analytics and mobile solutions – will grow strongly, driving strong software and services market growth.

In 2012, government IT spending is forecast to grow just under 3% to achieve a total of A$10.1 billion, up from $9.7 billion in 2012.

"Many Australian government departments have achieved efficiencies following the Gershon review, and are now looking to invest back in technologies to improve services to citizens, recognising that new technology investments may help reduce the cost of service delivery, improve operational efficiency or reduce future expenditure," said Finkeldey.

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Graeme Philipson

Graeme Philipson sadly passed away in Jan 2021 and a much valued senior associate editor at iTWire. He was one of Australia’s longest serving and most experienced IT journalists. He is the author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’He was in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism. Graeme will be sadly missed by the iTWire Family, Readers, Customers and PR firms.

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