Home Business Telecommunications Norwood launches new voicemail service
Norwood launches new voicemail service Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Telecommunications services company Norwood Systems has launched a new service — World Voicemail — for deployment by telcos or direct download by consumers in more than 90 countries.

Norwood says it is the first time it has launched a service that has been designed to complement a consumer’s existing mobile cellular service.

It is offering the service direct to consumers via a download of the World Voicemail App from the Apple and Google App Stores, with a wholesale version targeting telco operators.

Norwood says telcos can offer World Voicemail functionality either through a white-label version of the World Voicemail App or integrated within their current Customer Experience App using a Norwood-supplied software development kit for both Android and iOS.

Here's what Norwood says about other features of the new service:

  • Advanced visual voicemail App and its associated cloud service  — World Voicemail — offered as “bolt-on” value-added service for Telcos (wholesale partnerships)and for direct consumer download (App Store, retail) and use in 90 countries.
  • Telcos can benefit from deployment of World Voicemail by:

          – Offering a consistent visual voicemail experience across both iOS and Android devices;

          – Offering high-quality transcribed voicemail for both smartphones and “feature phones” delivered by SMS;

          – Leveraging customers’ World Voicemail feed to create a generalvoicemail/news/alerts/offers feed’, driving natural, unobtrusive engagement with those customers; and

          – Reducing churn through additional service stickiness and increasing data /SMS usage

  • Consumers can download World Voicemail from the App Store and get a spam-free visual voicemail experience – ideal for consumers where their existing mobile network does not offer visual voicemail
  • The World Voicemail App delivers a “unique ability” for consumers to search their voicemail archive using simple text queries, with no intrinsic upper storage limit in the App.

“We are really excited to bring this wonderful new service to market, as we have elicited rave reviews from our beta testers of this new service. We have also seen considerable evidence online indicating high consumer interest in this type of offering,” Norwood’s managing director, chief executive and founder, Paul Ostergaard, said.

“Our market interactions with the telco market have shown that, of the telcos who have not yet deployed visual voicemail, a significant number would be interested in doing so if the service were more cost-effective, if it provided for a consistent experience across Android, iOS and feature phone devices and if it provided effective support for migrating existing ‘end-of-life’ carrier voicemail implementations over to the new platform.

“We believe our World Voicemail service fulfils these requirements superbly. Norwood has been holding discussions with interested Telcos and MVNOs around the world over recent months to assess their potential interest in the service. We have been very encouraged by the initial feedback received from the operators we have contacted to date, and we have now received several requests from operators to trial the service immediately.

“Our ability to turn the user’s visual voicemail feed into a ‘social media-like’ news feed, leveraging the natural underlying engagement driver of inbound daily voicemails is being particularly well-received by operators. A key focus of many operators today is how to drive ongoing engagement with their customer base, without being perceived as ‘spammy’ or intrusive. Our World Voicemail platform provides a unique pathway to help operators achieve exactly that kind of engagement.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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