Wednesday, 11 December 2019 13:23

5G a big part of OPPO’s US$10 billion R&D investment plans Featured

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5G a big part of OPPO’s US$10 billion R&D investment plans Image stuart miles, FreeDigitalPhotos.net

Chinese smartphone manufacturer OPPO is planning to invest US$10 billion in the research and development of core technologies in hardware, software and systems - in addition to investments in 5G/6G, Artificial Intelligence, Augmented Reality, big data and other “frontier technologies”.

OPPO revealed its plans at its INNO Day 2019 in Shenzhen, China, including its insights and initiatives for what it calls “the era of intelligent connectivity”.

At the event, OPPO showcased a variety of smart devices, including smartwatches, smart headphones, 5G Smart Home router, AR glasses, alongside “key technological breakthroughs” in areas such as flash charging, 5G, imaging and software optimisation.

OPPO says that, in order to seize 5G opportunities, it plans to implement three key strategies:

  • OPPO will remain committed to further develop world-leading technologies by focusing on its core technologies, such as Flash Charge.
  • OPPO will invest in building a multi-portal ecosystem of intelligent devices with smartphones serving as the gateway.
  • OPPO will continue to rethink the user experience and optimise its content and service offerings to meet changing customer demands.

OPPO says that with 5G only breaking onto the scene in 2019, it expects the next iteration of the mobile network to unlock new, never-seen-before services and technologies that will further enhance the customer experience - and will continue to invest significantly into its 5G roadmap and “lead the way in providing greater connectivity, personalisation and immersive experiences to its customers”.

“This includes developing new devices to unlock the potential of 5G, with OPPO planning to launch smartwatches, smart wireless headphones and 5G smart home routers (5G CPE) in the first quarter of next year.”

Michael Tran, managing director at OPPO Australia, believes the event “shone a light on some of the key technologies that will reshape the way we connect, play and communicate”.

“As the adoption of 5G and AI ramp up, we are going to see increased intelligent connectivity across devices. Connecting these different devices into a smart ecosystem provides the foundations for new services, experiences and opportunities within the intelligent device market,” Tran said.

“At OPPO, we believe the smartphone will be the gateway to deliver a diverse portfolio of technological services. 5G and AI will serve as the infrastructure of our integrated technology model, helping power new devices, data, computing, services and scenarios for our customers.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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