The Xero App Store offers a range of apps from third-party developers that integrate with Xero.
To support the Xero App Store, the company has created a series of subscription and billing APIs that enable third-party developers to allow Xero customers to trial, purchase and manage their apps from the Xero App Store.
The Xero App Store features improved search capabilities and AI-powered personalised recommendations, more-detailed app reviews, and consolidated billing (initially for app developers in Australia, New Zealand and the UK, followed by the US and Canada sometime in the next 12 months, and then Asia and South Africa).
Developers benefit from sophisticated analytics delivered via a new dashboard. The analytics help track customer conversion and provide real-time customer feedback.
The store provides "clearer and more consistent terms for app developers and a referral revenue share of 15% (excluding fees) on subscriptions for new customers, who sign up through the Xero App Store."
Developers are free to sell their apps to Xero customers via other channels. The company emphasised that the referral revenue share only applies to sales through the Xero App Store.
Xero chief executive Steve Vamos said "Our vision for the Xero App Store is to be the place where small businesses go to discover and buy apps that complement Xero, and the place to help developers grow their business.
"Today's milestone is exciting because better connecting Xero's platform to external apps – whether it's to manage inventory, receipts or their customer relationships – is a powerful enabler for small businesses looking to grow, manage their workflows or digitally transform their business. With these improvements, we can better connect small businesses and developers to each other, in smarter and more seamless ways."
Xero executive general manager of ecosystem Nick Houldsworth said "We've been building towards the Xero App Store launch over the past 18 months and are excited to see the impact of this enhanced experience for our customers and app partners.
"The Xero App Store now provides strong foundations for encouraging greater digital transformation, while democratising access to technology for small businesses. As Xero scales globally, this is reflected in the calibre of services offered by our partners in the Xero App Store."