Hootsuite. It's billed as "the world’s most widely used social media management platform trusted by more than 16 million customers and more than 80% of the Fortune 1000", and it has made a new announcement of "a global partnership with Pinterest resulting in the native integration of Pinterest into the Hootsuite platform".
The news comes after the trends uncovered in Hootsuite’s 2018 Social Trends Report, which showcased the "growing importance of the use of images to engage customers and followers", and which ensures that "all Hootsuite customers are now able to schedule and publish content directly to Pinterest".
Penny Wilson, chief marketing officer of Hootsuite, said: "We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organisations to harness the power of human connection with their customers at scale.
With more than 200 million monthly active users and growing, Hootsuite says that "Pinterest is a driver of sales, with traffic from Pinterest 3.8 times more likely to convert into a sale".
"Pinterest’s success as a visual discovery platform delivers increased value for brands that offer e-commerce and rich product pages is evident in the company’s 40% year over year growth.
So, we are told that, "effective today, all Hootsuite customers can collaboratively and securely schedule and publish visual content directly to owned Pinterest boards. Additionally, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyse the performance of individual Pins as part of their integrated marketing strategy and associated campaigns".
"Hootsuite customers can post content and engage with customers on Instagram, Facebook, Twitter, LinkedIn, YouTube, Google+, Wordpress, and Pinterest. As part of this strategic partnership, Hootsuite will be listed as one of Pinterest’s Content Marketing Partners."
More information regarding Hootsuite’s integration with Pinterest can be found here.
Here are four interesting videos on Hootsuite and Pinterest: