Tuesday, 07 April 2020 08:12

The Wine Collective connects with Boomi

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Wine merchant The Wine Collective (TWC) is using Boomi to integrate its diverse applications and to connect with third parties including Australia Post.

TWC was formed in 2017 as a result of the merger of The Wine Society and the Online Liquor Group.

Prior to merging, both companies migrated to NetSuite for their order and inventory management, but some issues remained concerning integration with other systems.

Adopting the Boomi platform made it easy to link NetSuite with ecommerce and shipping systems such as Shopify.

"Although our transition to the cloud gave us a range of new, best-of-breed tools to work with, the integrations responsible for making them communicate weren't suitable for our digital business," said TWC integrations architect Iris Tan.

"This caused several headaches. We had an instance where inventory from two big-brand sites wasn't updating in real-time, resulting in 'out-of-stock' situations and annoyed shoppers. Meanwhile, developing new integrations so we can roll out new services could take months, diverting our team from high-value projects to grow the business.

"Boomi has helped us connect our operations so we have visibility and control over our data so we can operate more efficiently, and establish a 360-degree view of our customers and their favourite products."

Adopting Boomi positions TWC to take on additional projects. For example, that 360-degree customer view mentioned by Tan is being achieved by combining data from multiple channels, allowing enhanced personalisation.

"With Boomi providing visibility across the business, we have been able to get to know our customers better than ever before, so we can strive to deliver the perfect glass with every meal," said Tan.

Other plans include arranging drop-shipping by wineries directly to customers, and offering customers a wider range of delivery options.

On the subject of delivery, moving order data between NetSuite and Australia Post (one of TWC's third-party shippers) was a manual data export and import process.

Using Boomi to connect NetSuite, Shopify and Australia Post application has automated order management, warehousing, and shipping processes, saving time and reducing errors. Other benefits include accelerated order fulfillment and delivery times, far fewer out-of-stock events, and near real-time order status reporting for customers.

Boomi ANZ managing director Nicholas Lambrou said, "Australians are well-known for their love of wine, with today's 'foodie' culture only amplifying the appetite for a great drop to accompany dinner. By establishing better visibility and control of its data, TWC can drive greater value to its business by removing operational roadblocks, fast-tracking its transition to become a personal wine connoisseur for each customer."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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