Progress is a global software company that says it ‘simplifies the development, deployment and management of business applications on-premise or in the cloud, on any platform or device, to any data source, with enhanced performance, minimal IT complexity and low total cost of ownership.’
One of its products is ‘Telerik Sitefinity CMS and Digital Experience Cloud’ which is a ‘content management and customer analytics platform’ and it has been upgraded with ‘more flexibility and agility for organisations to deliver contextually relevant, personalised experiences to website users, and offers new productivity enhancements that drive easier-to-use personalisation options for the digital marketer’s toolkit.’
Svetozar Georgiev, Senior VP of Application Platforms at Progress said: “Most marketers are stuck in the slow lane when it comes to providing personalised online customer experiences.
“Connecting each site visitor with the products and messages most personally relevant to them—at precisely the right time, across every device they use—is the most important driver of site conversions and customer engagement.
“The enhancements to Telerik Sitefinity CMS and DEC released today empower marketers to deliver personalised digital experiences that delight and captivate customers throughout their buying journey.”
What it is all about these days is ‘contextually relevant personalisation’, with Progress point to Forrester Research that notes: “To succeed in today’s digital environment, organisations must deliver smarter, more customer-centric interactions that feel like they were tailored for each user and his or her specific set of circumstances.”
Progress says that with its new release, ‘digital marketers can now personalise content blocks and images on web pages and templates alike, as well as easily measure how that personalised content contributes to the success of their marketing goals.
‘A new Engagement widget makes it easier for marketers to recommend the best next action to target audiences and optimise conversions along the customer journey.’
The company says newly expanded personalisation and engagement capabilities in Telerik Sitefinity platform include:
- Multiple Segment Personalisation: Telerik Sitefinity CMS enables marketers to personalise for multiple segments, ensuring that visitors belonging to several target segments will see personalised content for each segment they belong to—not just the highest priority segment. The new feature also enables marketers to preview personalised pages using a combination of segments to ensure proper page display before publishing.
- Widget Level Personalisation: With Telerik Sitefinity CMS, users are empowered to reuse personalised blocks across pages, minimising the need to create new pages, speeding the creation and publishing of targeted content and easing the management of changes over time.
- Audience segmentation by custom contact fields: Further expanding upon its robust segmentation capabilities, Telerik Sitefinity DEC is now equipped with audience segmentation by contact fields. Telerik Sitefinity platform can also now leverage data-driven recommendations to trigger workflows in third-party marketing automation systems. For example, when a contact passes a given lead scoring threshold, an email workflow can be triggered in a third-party system.
- Personalisation attribution reporting: The latest Telerik Sitefinity DEC release enables marketers to measure exactly how their personalised content contributes to improving conversions and enables them to adjust their personalisation strategy accordingly.
In addition to these robust personalisation capabilities, the latest CMS release also offers extended cloud support for Amazon Cloud, as well as Microsoft Azure Web App, which provides cloud auto-scaling and automatic configurations.
Administrators can easily deploy Telerik Sitefinity projects to Azure Web Apps using Visual Studio or PowerShell scripts and benefit from auto-scaling capabilities to handle high traffic volume spikes.
In addition, users can drag and drop elements to create robust online forms based on Microsoft ASP.NET MVC technology. Developers have full control over the markup of all form elements and can easily customise and develop new form widgets leveraging the Telerik Sitefinity open-source framework.