Introduced a year ago, RTX provides software tools and hardware acceleration of ray tracing and AI functions.
"Around the world, designers and artists, OEMs and software providers have embraced real-time ray tracing and AI acceleration as the new industry standard in product design and content creation," said Nvidia vice president of corporate marketing and developer programs Greg Estes.
"From RTX Studio laptops used by millions of creatives to data centres managed by global businesses, the power of Nvidia RTX can be accessed from anywhere to design better products and produce richer, more immersive entertainment faster than ever."
RTX technology can also be used in servers for batch rendering of scenes too complex to visualise in real time, or for pre-calculating how textures will look in certain environments for games and other interactive visualisations (light baking), while the AI acceleration helps with functions including denoising and pose estimation.
Newly announced products with RTX support include Adobe Substance Painter, Autodesk Flame, Blender Cycles, Dimension 5 D5 Fusion, Daz 3D Daz Studio, Foundry Modo, and Luxion KeyShot.
"For artists, getting different texture maps prepared and baked for 3D painting is time-consuming. RTX-accelerated bakers in Substance Painter deliver up to 192x faster performance than CPU for ambient occlusion and 10-15x overall performance gain when baking all maps," said Adobe vice president of 3D and immersive Sébastien Deguy.
"We believe Nvidia RTX ray tracing performance is a game-changer, significantly reducing the time for baking, so artists can quickly iterate between modelling and painting, and bring better designs to life faster."
In addition, the Unity and Unreal game engines support ray tracing with RTX, as do DirectX12 and Vulkan.
According to Nvidia officials, every major 3D design application in the world has committed to supporting RTX by year's end, and every major global OEM has unveiled RTX-powered systems including laptops, workstations and servers.