Monday, 03 July 2017 23:31

SugarCRM releases Hint for automated contact info gathering

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SugarCRM has announced the release of SugarCRM Hint, the first product in its Relationship Intelligence product line.

 

SugarCRM Hint will automatically search the Web for personal and company information, delivering a wealth of detail for customer-facing employees to quickly learn more about their contacts.

Users need simply provide a few basic contact details, such as e-mail, name and company and Hint will do the rest, searching, tuning and loading the rest of the personal and corporate profile details for that contact.

This information is drawn from a wide range of social data sources.

This has tremendous ramifications, both in providing rich, useful information to CRM users increasing their database value, and also in decreasing the time sales staff spend on administration, research and data entry, allowing them to focus on relationship building and closing deals.

"For almost two decades, consumers have used the web to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today’s business applications, where value is directly related to the amount of information provided directly by you and your colleagues," said Rich Green, chief product officer at SugarCRM.

"With Hint, we are flipping the enterprise data model to that of the consumer world and placing more accurate and timely data in front of the CRM user at internet scale. This concept is the foundation of our new Relationship Intelligence product line and is leading the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee’s guide to the future."

SugarCRM Hint is available in the US now, for Sugar 7.8 or later, at an introductory price of US$15/user. It is expected to be released in Asia Pacific and Japan later this year. More information is online.

Future SugarCRM Relationship Intelligence products will rely on predictive analytics and machine learning techniques. These analysis techniques evaluate large datasets to reveal insightful patterns, prioritise opportunities, identify issues and make intelligent recommendations for next best actions in customer interactions and processes.

"Hint is one of the main reasons we chose SugarCRM over other CRM vendors," said David Turner, chief executive of Equipment Depot. "It’s a game-changer for our customer-facing employees, making them more efficient and productive while freeing them to build better business relationships. It’s the perfect complement to Sugar’s CRM system and we’re very interested to see how relationship intelligence will change the way we interact with customers in the future."


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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

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