Monday, 10 May 2021 14:48

SA licensed clubs and pubs use Vix Vizion face recognition


More than 80% of licensed pubs and clubs in South Australia have adopted Vix Vizion's Imagus face recognition technology, according to the company.

The takeup of Imagus follows the South Australian Government's requirement that pubs and clubs where gaming and gambling occurs must have a face recognition system in place.

The idea is to simplify the detection of individuals who have placed themselves on the self-exclusion register.

Imagus was one of the first two certified solutions, although that number soon grew to eight.

Despite the competition, Vix Vizion has acquired a market share of well over 80%, the company stated.

"Our platform has rated in the top ten worldwide for accuracy, as stated in the recent NIST report, which is a global standard," said Vix Vizion product and channel manager Fraser Larcombe.

That report positioned the Imagus platform as the highest-ranked Australian solution, achieving a top-ten spot despite worldwide competition from more than 180 other entrants.

"Beyond that, we listened to what our early customers in South Australia were telling us, and redesigned the front end of our solution so that the interface was easier to use. We also have mobile alerts so that managers can continue about their daily tasks while the software does its work, and won't miss anything," he added.

"For these reasons, we have captured the lion's share of the market in South Australia and are now extending that into other states."

Vix Vixion COO Jim Christis said "The self-exclusion list is a great initiative, as it is an opt-in register of people who do not want to place themselves in a compromised position, so it is enhancing socially-responsible gaming.

"Face recognition technology helps clubs comply with the regulations, and provides an easy, largely automated means for recognising these individuals and preventing them from compromising themselves. "

Imagus technology is also used in pubs and clubs across Australia, including Carina Leagues Club in Queensland and Churchill's Sports Bar in Kensington, NSW.

Image: Michael Coghlan via Flickr (CC BY-SA 2.0)

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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