Thursday, 22 July 2021 17:13

Zoom launches Zoom Apps and Zoom Events 'to empower the hybrid workforce'

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Zoom's new Zoom Apps and Zoom Events have launched, with Zoom Apps "seamlessly embedding third-party apps within the Zoom Meetings and desktop client experience, enhancing collaboration, productivity, and entertainment for today’s hybrid workforce," while Zoom Events is "an all-in-one platform for creating a wide range of interactive and immersive virtual events to reach and engage audiences."

Zoom. Despite free alternatives and strong competition from Microsoft Teams, Google Meet, FaceTime, WhatsApp, Skype, Jitsi and others, Zoom remains the market leader and is practically as synonymous with video conferencing as Google is with search, Kleenex with tissues and Band-Aid for sticky healing patches.

Now comes Zoom Apps and Zoom Events, Zoom's latest innovations. As noted above, Zoom Apps "seamlessly embeds third-party apps within the Zoom Meetings and desktop client experience, enhancing collaboration, productivity, and entertainment for today’s hybrid workforce," while Zoom Events is "an all-in-one platform for creating a wide range of interactive and immersive virtual events to reach and engage audiences."

Eric S. Yuan, Founder and CEO of Zoom said: “I’m thrilled to see our platform vision expand through Zoom Apps and Zoom Events, as the world embraces hybrid work, empowering the workforce today and into the future.

“These innovations will enhance the ways in which we connect and collaborate with our colleagues, clients, friends, family members, and others, improving productivity and collaboration while maintaining elements of fun and well-being.”

Roopam Jain, Vice President, Information and Communications Technologies at Frost & Sullivan said: "Zoom Apps and Zoom Events are critical components in broadening Zoom’s offering and reach.

“These solutions empower users to accomplish more with video communications and are a testament to Zoom’s focus of enabling customers to create and grow businesses entirely on its platform—whether through applications, integrations, events, or other services.”

Bringing Your Favourite Apps to the Zoom Platform

We're told Zoom Apps "expand the offerings of the Zoom App Marketplace, which already hosts over 1,500 third-party integrations. With Zoom Apps, you can boost productivity and stay focused on your workflows by incorporating your favorite apps into your meetings. There are over 50 Zoom Apps available now, ranging from enterprise to consumer use cases -including whiteboarding, project management, note-taking, and video games, with more in development and available soon."

A few Zoom Apps currently available include:

Asana: Host purposeful meetings with the ability to create in-meeting action items and next steps beforehand so your teams are always moving forward with clarity. You can also create, edit, and assign tasks, all without leaving your Zoom meeting.

Dot Collector: The Dot Collector app allows everyone in a meeting to share their perspective through real-time feedback and polling. Dots are systematically collected, shared and preserved enabling adjustments to be made in the moment and over time. The Dot Collector app fosters more inclusive collaboration, transparency, and meaningful relationships among colleagues, while empowering individuals with insights that help them to unlock their full potential.

Dropbox Spaces: Get more out of your meetings with the Dropbox Spaces app for Zoom. Keep everyone on the same page by collaborating in real time in a single shared workspace before, during, and after Zoom Meetings.

Heads Up!: Heads Up! is a fun and hilarious game by Ellen DeGeneres. Heads Up! is the perfect party game to play with your colleagues and friends, and is a fun way to pass time with your coworkers while waiting for meetings to start. The app is developed for Zoom by Ellen Digital and Playco.

SurveyMonkey Enterprise by Momentive: Drive more engaging and inclusive meetings with in-the-moment feedback from surveys and polls available directly within the Zoom meeting experience. Capture optimal stakeholder insights from customers, employees, patients—any meeting attendees. Take action to increase employee engagement, improve the customer or patient experience, and make remote meetings more productive.

Wellness That Works by WW: Wellness that Works by WW, a leader in weight loss and wellness, helps users move more, eat better and shift their mindset with push notifications to stand and stretch, along with a hydration tracker, mindset tools, and go-to recipes. Wellness that Works reinforces WW's credentials in behavior change science by helping users build and maintain healthy habits wherever they are... even in meetings!

Improving the Hybrid and Virtual Event Experiences

The company explains "Zoom Events gives organisations the power to create engaging hybrid and virtual experiences. Zoom Events enables large and small businesses alike to seamlessly manage and host back-to-back event sessions from sales summits, customer events, trade shows, and internal events.

"Zoom Events offers features such as event hubs, dedicated corporate virtual event spaces, customisable registration, and networking through a chat-enabled virtual event lobby. Zoom Events also allows event-specific reporting around registration, attendance, and ticket sales. Zoom will be hosting its annual user conference, Zoomtopia, and Zoom Academy, on Zoom Events this year.

"OnZoom, the consumer-focused Zoom Events solution, helps brands and small businesses reach a consumer audience by creating, hosting, and monetising events, including fitness and cooking classes, theatrical presentations, and more. OnZoom will remain in beta and serve as a place where small businesses and entrepreneurs can host and publish events to our public event directory."


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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