We’re told the partnership “recognises the need for small businesses to adopt digital technology, particularly after the challenges presented last year.”

The offer includes “a free three-month MYOB Essentials subscription” (valued at up to $180 over the three months) for new and existing Telstra business customers.

There’s also the benefit of combining Telstra mobile and MYOB subscriptions onto the same Telstra bill, which Telstra says “simplifies administration and payments – allowing business owners more time to get on with what matters most,” but of course, there are more benefits than just that.

Telstra points to its Business Intelligence Insights report recently showed 76% of SMBs agreed that in 2020 digital technology helped them stay connected with their customers in response to the impacts of COVID-19. 72% of SMBs agreed that in 2020 digital technology helped them keep their business running and adapt how they work, in response to the impacts of COVID-19.

In addition to this, a recent MYOB Business Monitor found 35% of Australian SMBs moved more of their business online after the COVID-19 pandemic hit, with 83% of those who did saying it helped their business stay afloat.

Telstra’s Small Business Executive, Anne Da Cunha, said: “We know how busy it is running a business; you’ve got your staff to look after, suppliers to chase, invoices to handle. That’s why we want to make things easier for small businesses. We want to become a one-stop-shop service provider for SMB’s across Australia.”

“Many customers ask us in store for assistance and advice with their business apps, so we’re pleased to offer easier ways to simplify the process, help them manage these on their devices as well as ensure they can access these critical functions on the go all on Telstra’s 5G network.” Da Cunha said.

MYOB Chief Sales and Support Officer, Daniel West said the insights illustrate the need for small businesses to digitise. The opportunity for business customers to set up their business telco requirements and their accounting software together is one way to assist small businesses to save time, digitise and grow.

“Digitised businesses are more successful and can pivot more easily in turbulent times. We know some of the top investments for small businesses in the coming 12 months will include selling products or services online, partnerships like this make it easier for businesses to access the vital digital tools they need,” West said.

“Online is no longer a future state for business and it goes far beyond having a website or social media presence. Any way we can make it easier for business owners to utilise the digital functions available, the better it will be for SMBs, which currently contribute 57% of Australia’s GDP.”

Customers can choose any plan from the MYOB Essentials range and combine their billing, while still having access to MYOB’s ANZ-based support teams. The three-month free offer is valid with any $65medium or above Telstra month to month plan.

More information is here.