Thursday, 02 September 2021 10:11

T2 Tea picks Fluent Commerce’s distributed order management system to improve customer experience


Tea shop T2 Tea, in collaboration with e-commerce and digital specialist Amblique, has selected Fluent Commerce’s distributed order management system Fluent Order Management to enhance its customer experience both in-store and online.

The new platform will be launched in phases in Australia in time for the Christmas retail rush. Working with Amblique, Fluent Commerce will enhance the in-store and online experience for T2 customers by providing real-time availability from the T2 retail store network in each country and optimising delivery times for online orders.

This reduces T2’s lead time from order placement to delivery, providing accurate delivery time for customers.

Phase one will enable the Ship from Store capability for selected Australian stores. The second phase will extend this same offering across T2 Tea’s stores in New Zealand, UK and US, as well as incorporating the existing Click & Collect solution into the Fluent Commerce platform across all stores.

“To achieve the best customer experience and deliver high quality products at a global scale, we needed an order management system that would not only deliver but enhance the experience for our customers in several ways,” explains T2 Tea global director retail and e-commerce Todd Foster.

“This includes faster and more efficient shipping and an integrated real-time view of our online and instore stock and activity. I believe that our collaboration will help us deliver on our promise to our customers and lead to many efficiencies, which were not previously within our reach,” says Foster.

For T2 Tea, the new system will reduce the cost of delivery and increase efficiency by eschewing single warehouse dispatch model.

Instead, T2 will use Fluent Commerce distributed order management system to create a ship-from-store capability – matching stock and stores with customer location.

“We are proud to be supporting an iconic Australian retailer and we look forward to helping T2 Tea successfully implement the Fluent Commerce platform across its network of Australian stores,” comments Amblique CEO Stephanie Byrne on the partnership.

“I’m pleased that we’re able to work together again for T2 Tea, which is such a respected Australian brand. It’s good to see T2 Tea planning for the future and investing in systems that will help them respond much more quickly to changing circumstances and give them the flexibility they need,” concludes Fluent Commerce CEO Graham Jackson.

T2 Tea opened its first store in Fitzroy, Melbourne in 1996. It has more than 75 stores worldwide, including over 60 stores in Australia and New Zealand.

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