Wednesday, 27 January 2021 23:14

Sensormatic IQ launches - a new intelligent operating platform for retail nirvana


Sensormatic says it lets you "unify diverse data and insights" with its new intelligent operating platform "designed to drive improved shopper experiences and retail outcomes".

Johnson Controls. The company bills itself as a "global leader for smart and sustainable buildings and the architect of OpenBlue connected solutions", and it has announced that Sensormatic Solutions, its global retail solutions portfolio, has launched Sensormatic IQ

Sensormatic says its new IQ solution is an "intelligent operating platform for retail", backed by the company's industry expertise and robust technology partner ecosystem, so that it "delivers tangible value across the enterprise".

Promising a focus on innovation, Sensormatic says its new "open, secure and agile platform integrates the full Sensormatic Solutions portfolio, retailer, and third-party data sources, along with advanced technology such as artificial intelligence (AI) and machine learning (ML), to offer unparalleled visibility into operations and shopper insights".

Naturally, the company says this combination "drives prescriptive, data-driven outcomes for retailers, creating value and growth opportunities as retailers move into the future".

Bjoern Petersen, President, Sensormatic Solutions said: "In today’s hyper-connected world, the customer experience is about how, where, when, and why engagement happens. That’s why our commitment to enabling customers to harness diverse insights to drive positive outcomes and informed business decisions is more important than ever.

“The launch of Sensormatic IQ reflects our forward-looking business strategy. Through collaborating with our technology partners and leveraging the global reach and scalability of the Google Cloud coupled with smart sensors and advanced analytics, our platform is designed to evolve with the industry and our customer’s needs.”

Fast Forward Retail

As the retail industry goes through significant changes, Sensormatic says its IQ solution "helps retailers improve both their top and bottom line and brand value" by:

  • Powering the digital transformation within the evolving retail market
  • Accelerating integration between new and existing solutions and data sets
  • Enabling agile innovation via a secure, scalable, and managed enterprise-grade platform
  • Amplifying value by deriving new insights and outcomes from complex data streams
  • Streamlining execution across retailer functions

Michael Day, the Regional Manager of Sensormatic Solutions in Australia and New Zealand said: “Retailers in Australia and New Zealand have always adapted to changing consumer trends, and it is even more prevalent today with preference for buy now, pay later (BNPL) and buy online, pickup in store (BOPIS) experiences.

“As we inch towards rebuilding and recovery from the impact of the health crisis, retailers must look to digitalisation to differentiate themselves. Sensormatic IQ helps them to innovate and transform their businesses using actionable insights to engage their target customers in a cost efficient manner,” Day concluded.

Future-Focused Expertise

Petersen added: “This open platform represents years of investment and innovation moving to outcome-based operations in order to meet the shifting needs of retailers.

“The addition of the Sensormatic IQ platform is just one more way Sensormatic is providing the foundation for a digital journey that allows retailers to run at an enterprise scale.”

As the industry continues to evolve, Sensormatic Solutions says it is "ensuring retailers have access to the advanced solutions they need to connect people, merchandise, and data in new and innovative ways."

As you'd expect, the company says its "flexible, open IQ platform can incorporate insights from edge devices, such as POS, sensors, EAS, RFID, Computer Vision, and more, capable of delivering AI predictive and prescriptive models to support operations in retail environments from grocery and apparel to home improvement and malls".

The Sensormatic Innovation Experience is here

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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