RingCentral. The company provides "business cloud communications and contact centre solutions" based on its "Message Video Phone (MVP) platform", and bills them as "more flexible and cost effective than legacy on-premise PBX and video conferencing systems that it replaces", which it naturally says "empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location."
Of course, in the post-COVID and pre-vaccinated world that most of us still live in, given widespread global vaccination is yet to take place, working remotely is still hugely important, and even when we're all vaccinated, we still won't know whether mutant strains will continue causing problems, making remote working more important than ever.
To entice as many customers as possible to use its services of those of its competitors, RingCentral has launched RingCentral Video and RingCentral Rooms in Australia, and has announced that RingCentral Rooms will be compatible with Poly devices including "Poly Studio X30 and Poly Studio X50 in region."
Then there's the new Australian data centre, which we're told "brings RingCentral’s video meetings and cloud phone system, to any organisation — private and public sector — required to comply with Australia’s data sovereignty regulations, including the Privacy Act and the Australian Privacy Principles."
Peter Hughes, Regional VP of APAC Sales at RingCentral said: "At RingCentral we are focused on enabling organisations to modernise their business communications by moving to the cloud and allowing their people to be productive from anywhere.
“With the announcement of RingCentral Video and RingCentral Rooms, we are bringing a more enhanced and collaborative experience with greater security and accessibility for all people – both internal and external to the organisation, wherever they are working – be that at home, in the office, or on-the-go.
"In addition, with today’s announcement of our new data centre to securely store customer data in-country, we have opened up our cloud communications and contact centre platform for any organisation in Australia, of any size and across every industry sector.”
What is more information about the "Australian Data Centre"?
RingCentral notes its continued global expansion efforts, and states that Australia remains "a key strategic location for the company."
We're told the new data centre will be "available on demand" and offers RingCentral customers the ability "to register endpoints in-country, and keep voice and video call data, including voicemail, call recordings, faxes and call logs, stored locally in Australia."
RingCentral's Australian cloud data centre provider is Amazon Web Services (AWS), and its relies on AWS to implement and maintain technical and organisational security measures applicable to AWS cloud infrastructure services under globally and locally recognised security assurance frameworks and certifications, including ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 and SOC 3.
As you'd expect, the company says these technical and organisational security measures are "validated by independent third-party assessors, and are designed to prevent unauthorised access to or disclosure of customer content."
In addition, RingCentral says its "Contact Centre solution, which is locally hosted in Australia is already IRAP compliant," makes it "easily applicable for use by government agencies and regulated industries."
Meanwhile, the company states it is "also working towards getting the RingCentral Office voice and video capabilities certified this year."
What does RingCentral Video offer?
Here, the company states it offers a "reimagined video meetings experience for businesses, available as part of the RingCentral Office® solution in Australia, RingCentral Video offers several key capabilities including":
- Unified: RingCentral Video is integrated with team messaging and global cloud phone system capabilities, including business voice and fax, all tightly integrated enabling people and teams to collaborate across all modes of communication without losing context.
- Fast: RingCentral Video offers a complete browser-based experience, leveraging and extending Google Chrome’s WebRTC, so users do not have to download an application to join, host, or schedule a meeting.
- Secure: RingCentral offers rich admin, host and user settings such as host and moderator controls for audio, video, chat and screen share, meeting passwords, waiting room, and user authentication for meeting join, make the overall meetings experience ideal for enterprises who are seeking secure business communications solutions.
- Reliable: RingCentral Video is built on a new, state-of-the-art, high-availability infrastructure that leverages years of RingCentral’s experience as a global Unified Communications as a Service (UCaaS) leader for secure and reliable business communications.
- Open: Leveraging RingCentral’s open platform, RingCentral Video is tightly integrated with popular business productivity applications such as Google (G Suite and Gmail), HubSpot, Microsoft (Teams and O365), Slack, Theta Lake, Zendesk, Canvas and Zoho, among others. RingCentral for Salesforce is available on Salesforce AppExchange.
- Smart: RingCentral Video includes a robust analytics platform that gives IT system administrators access to Key Performance Indicators (KPIs) such as adoption, usage, and Quality of Service (QoS) metrics. Easy-to-read dashboards help administrators deliver a seamless communications experience across their companies globally.
Rocco Pirrello, Manager, Operations and Brand, GSA Insurance Brokers, said, “We’re looking forward to upgrading our RingCentral communications platform to RingCentral Video, and passing on the benefits of a unified experience to our staff and especially to external meeting participants.
"Video meetings have become such a necessity in business today and the experience of our external attendees is paramount. We look forward to having participants no longer have to download and run anything to join a RingCentral Video meeting; and for the browser experience to be just as good for users as the app experience.”
What about RingCentral Rooms and RingCentral Rooms for Poly?
The company notes its RingCentral Rooms solution "transforms meeting rooms of any size into cloud-based video collaborative spaces, where both in-office and remote teams can work together face-to-face."
We're also told that "RingCentral Rooms leverages the hardware that many meeting rooms are already equipped with (cameras, TVs, speakers, and computers) in order to help minimise the need for complicated initial IT deployment and set-up."
In addition, RingCentral Rooms, which was built in partnership with Poly, "consolidates meeting rooms’ hardware needs while enabling a new wave of room intelligence, analytics, and manageability. Specifically designed to simplify large-scale RingCentral Room deployments, these turnkey solutions from Poly enable frictionless procurement, faster installs, and an easy management experience.
"RingCentral Rooms for Poly is generally available to all customers in Australia and is fully integrated with Poly Studio X30 and Poly Studio X50 plug-and-play USB video bars which bring simplicity, convenience, and a seamless modern meeting experience to physical workspaces."
What RingCentral Rooms for Poly offer?
It offers "one-touch robust video, audio, and web conferencing capabilities, allowing teams to enjoy the following benefits":
- Connect with anyone, anywhere: RingCentral Rooms allows users to instantly connect and collaborate with other participants joining from anywhere on any device with a one-tap interface.
- Modern workspace for rooms of all sizes: Teams can utilise advanced conferencing services, from digital whiteboards to wireless file and screen sharing through Wi-Fi or AirPlay Mirror, all wrapped into a touch-based, high-quality collaboration experience.
- Easy to deploy, monitor, and manage: IT teams can set up a cloud-based telepresence room with off-the-shelf equipment, avoiding costly proprietary endpoints and complicated configuration. With a single iPad controller, the host can manage camera functions, speakers, and participants during online meetings.
- Consistent and unified experience: Built on the RingCentral platform, users enjoy a simple, interactive experience that is seamless across RingCentral Video and team messaging.
So, whether this is enough to get you to stop using Zoom, Teams or something else is yet to be seen, but more competition will hopefully mean you can hit Peter Hughes up for ever more competitive pricing. Good luck!