Friday, 22 October 2021 15:00

Right on cue, Samsung's Neo QLED 8K displays for business have arrived in Australia

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OK, so 8K is the new normal for business displays, providing incredible sharpness and visual quality, with Samsung's new Neo QLED range expanding Samsung's QLED display business with displays that let businesses set the stage with really clear content.

As businesses increasingly need larger displays to create unique brand moments, promote collaborations or require content to be viewed in with accuracy, it's no surprise to see Samsung state its new Neo QLED 8K Display provides the clarity required for when detail matters. 

As Senior Director Display and Memory Solutions for Samsung Australia, Phil Gaut gets it, stating: "The release of our Neo QLED 8K signals a new era in premium display design and is set to completely transform how business can take advantage of digital displays, from creating wow moments for their teams and customers, to viewing information and content with clear precision up and close to the detail.

“Given the considerable changes in recent times, the way we use visual displays in a commercial setting has evolved, and the need to create exceptional experiences has never been more prevalent as businesses look to win and retain customers as we move into a post COVID world.

Samsung’s Neo QLED 8K Display is a way for businesses to ensure they stay aligned with what stakeholders are now looking for and future-proof their business.” Gaut adds.

So, why do businesses need such display brilliance, and how does Samsung create it?

As Samsung reminds us, picture quality continues to be essential for businesses across a range of industries.

"Whether it is in the boardroom, shopping center, medial practice or control room, the same objective to deliver outstanding picture quality remains at the core. The introduction of Neo QLED 8K Display not only future proofs businesses but also delivers a next-generation display experience thanks to AI Upscaling technology that enhances content to be displayed in a crisp 8K picture quality."

How is it done?

Well, to deliver the high level of detail, Samsung says its Neo QLED 8K Displays are packed with more light sources than previous Samsung Professional Displays, and it is this improved backlight which "provides enhanced detail and a bold contrast with precise dimming which is powered by Quantum Matrix Technology Pro that controls the Quantum Mini LEDs with optimum precision."

Indeed, we're told this new range of displays is powered "by more than 33 million pixels to ensure that the visual output is ideally suited for large screens whether showcased at work or in customer-facing engagements. Neo QLED 8K Display allows for high level of detail to be captured and images to be presented with real-life accuracy."

And just to emphasise how accurate these displays are, the eo QLED 8K Display also features DICOM Simulation Mode. The Mose allows the display to meet 100 percent of grayscale which is required by DICOM standard to help to simulate medical images such as X-rays.

Fit to match any room

Samsung explains its Neo QLED 8K Display features "a slim silhouette and minimal bezel that almost disappears providing clear screen real estate with no distractions. Samsung has made significant enhancements to its portfolio of digital signage, streamlining its design and minimising clutter. Businesses now have the tools to be creative in how exactly they want their message displayed – whether hanging on a wall or hanging vertically.

"Samsung’s Neo QLED 8K Display has been designed to match the lighting conditions of its surroundings to deliver a consistently clear picture quality. Adaptive Picture Mode and Anti-Reflection Technology reduces distraction in brightly lit areas, while Adaptive Picture Mode delivers real-time optimisation of content brightness and picture quality in varying lighting conditions."


Now, obviously these premium displays are presumably offered at premium prices, because there's no mention of pricing in its press release.

However, the Samsung Neo QLED 8K Display is available now in a range of sizings to accommodate for differing business needs, and naturally, this includes models sized from 65”, 75”, to 85”.

To find out more, contact Samsung here! 


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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