Friday, 10 September 2021 12:13

Infosys launches Infosys Equinox platform to help businesses open their commerce sites


Digital services and consulting Infosys launches Infosys Equinox to help enterprises deliver hyper-segmented, personalised omnichannel commerce experiences for B2B and B2C buyers.

Infosys says the platform’s future-ready architecture offers microservices and pre-built experiences to build curated digital journeys that enhance businesses’ digital commerce or launch it from scratch in a matter of weeks.

Infosys Equinox also brings together best-of-breed service, product, platform and industry capabilities from Infosys, and its partners, in an integrated ecosystem, delivering end-to-end commerce-as-a-service for enterprises to drive results, throughout the purchase lifecycle.

The platform is suited to retail, CPG, telecom, manufacturing, automotive and media, and is said to drive $15B+ in annual eCommerce gross merchandise value.

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Infosys Equinox helps businesses transform their marketing, merchandising, e-commerce, store operations, supply chain, and customer service through its four solutions: Microservices, Equinox Commerce, Equinox Experiences, and Equinox Marketing.

According to Infosys, it delivers:

Customer experience excellence
Infosys Equinox facilitates closer consumer-brand interactions. It blends digital with physical experience to deliver more satisfying contactless shopping.

Creating multi-sites adapted for multiple languages and currencies, with deeply localised features and real-time promotions is convenient with the platform’s simplified business user tooling and workflows – requiring no changes to the application code or configuration.

Scale and flexibility to match shopper demands
The platform offers mutually exclusive and collectively exhaustive microservices that can easily integrate with an existing or new platform to deliver headless commerce capabilities.

These microservices enable various commerce models used by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and digital malls. The platform builds upon leading open-source technologies.

Relevance through innovation
Infosys Equinox’s integrated ecosystem of capabilities, spanning from experience to operations, lets enterprises deepen customer relevance throughout the commerce value chain.

Ranging from perceptive experience design by Wongdoody, to optimised retail execution with Infosys TradeEdge, the platform puts the shopper at the centre of the enterprise’s commerce strategy.
Businesses can also deploy segment-specific, user experience innovations on-demand.

“Infosys Equinox offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+% greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence,” explains Infosys executive vice president and global head consumer, retail, and logistics Karmesh Vaswani. “Infosys Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play.”

“Infosys Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer (D2C) initiatives,” says The Kraft Heinz chief information officer North America Eric Nelson. “We are able to launch new brand sites in as little as three to five days. The platform also supports our hyper-personalization initiatives and distils real-time insights for our marketing programs. “

“With Infosys Equinox, we planted the seeds of our new e-commerce platform, and now with the platform and the Infosys team’s dedication, we are finally harvesting,” says Young Living chief operating officer Prasad Gankanda.

"Headless/API-first digital commerce has emerged as an architectural paradigm to help merchants deliver more engaging commerce experiences across every channel and touchpoint their customers are on,” comments IDC research director digital commerce program Jordan Jewell. “Infosys Equinox was architected cloud-natively as a headless commerce platform with the purpose of enabling B2C and B2B organisations to overcome the challenges of modern commerce and grow."

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