Friday, 10 September 2021 12:13

Infosys launches Infosys Equinox platform to help businesses open their commerce sites

By

Digital services and consulting Infosys launches Infosys Equinox to help enterprises deliver hyper-segmented, personalised omnichannel commerce experiences for B2B and B2C buyers.

Infosys says the platform’s future-ready architecture offers microservices and pre-built experiences to build curated digital journeys that enhance businesses’ digital commerce or launch it from scratch in a matter of weeks.

Infosys Equinox also brings together best-of-breed service, product, platform and industry capabilities from Infosys, and its partners, in an integrated ecosystem, delivering end-to-end commerce-as-a-service for enterprises to drive results, throughout the purchase lifecycle.

The platform is suited to retail, CPG, telecom, manufacturing, automotive and media, and is said to drive $15B+ in annual eCommerce gross merchandise value.

Web Analytics

Infosys Equinox helps businesses transform their marketing, merchandising, e-commerce, store operations, supply chain, and customer service through its four solutions: Microservices, Equinox Commerce, Equinox Experiences, and Equinox Marketing.

According to Infosys, it delivers:

Customer experience excellence
Infosys Equinox facilitates closer consumer-brand interactions. It blends digital with physical experience to deliver more satisfying contactless shopping.

Creating multi-sites adapted for multiple languages and currencies, with deeply localised features and real-time promotions is convenient with the platform’s simplified business user tooling and workflows – requiring no changes to the application code or configuration.

Scale and flexibility to match shopper demands
The platform offers mutually exclusive and collectively exhaustive microservices that can easily integrate with an existing or new platform to deliver headless commerce capabilities.

These microservices enable various commerce models used by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and digital malls. The platform builds upon leading open-source technologies.

Relevance through innovation
Infosys Equinox’s integrated ecosystem of capabilities, spanning from experience to operations, lets enterprises deepen customer relevance throughout the commerce value chain.

Ranging from perceptive experience design by Wongdoody, to optimised retail execution with Infosys TradeEdge, the platform puts the shopper at the centre of the enterprise’s commerce strategy.
Businesses can also deploy segment-specific, user experience innovations on-demand.

“Infosys Equinox offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+% greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence,” explains Infosys executive vice president and global head consumer, retail, and logistics Karmesh Vaswani. “Infosys Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play.”

“Infosys Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer (D2C) initiatives,” says The Kraft Heinz chief information officer North America Eric Nelson. “We are able to launch new brand sites in as little as three to five days. The platform also supports our hyper-personalization initiatives and distils real-time insights for our marketing programs. “

“With Infosys Equinox, we planted the seeds of our new e-commerce platform, and now with the platform and the Infosys team’s dedication, we are finally harvesting,” says Young Living chief operating officer Prasad Gankanda.

"Headless/API-first digital commerce has emerged as an architectural paradigm to help merchants deliver more engaging commerce experiences across every channel and touchpoint their customers are on,” comments IDC research director digital commerce program Jordan Jewell. “Infosys Equinox was architected cloud-natively as a headless commerce platform with the purpose of enabling B2C and B2B organisations to overcome the challenges of modern commerce and grow."


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments