Thursday, 01 October 2020 00:35

GoDaddy updates its 'powerful visual content creation tools' for entrepreneurs and SMBs


Promising its new capabilities "help everyday entrepreneurs create impactful visuals and build brands that stand out online", GoDaddy has "deeply integrated" its "Over by GoDaddy" design app into its "Websites + Marketing" offering.

GoDaddy. The company started life as a domain name registration provider, but has since evolved into a company that not only lets you register domains and "name your idea", but also to "build a professional website, attract customers and manage your work".

The company says it has "deeply integrated" its popular content design app Over by GoDaddy into its "Websites + Marketing" website builder and set of marketing tools, which "enables anyone to easily create impactful visuals" right inside of its Websites + Marketing offering.

We're told that "the new Over features in Websites + Marketing offers entrepreneurs and small business owners access to a library of curated, professionally designed photo and video templates that can be easily customised for creating professional ads, branded content, logos, and stunning stories in minutes.

"Once content is created, it can easily be leveraged on the most popular social platforms, including Facebook, Instagram, Pinterest and Twitter, and more, as well as websites and email marketing campaigns".

GoDaddy says its new content creation tools in Websites + Marketing "are easy to use on both desktop or mobile devices, enabling customers to quickly create compelling content whenever, and wherever, they are inspired.

"Websites + Marketing users can access Over’s library of fonts, graphics, stock imagery and videos, and templates from their dashboard, and then easily make designs pop using tools like blending, layering and masking – no experience necessary".

GoDaddy Australia Senior Marketing Director, Suzanne Mitchell said: "Websites + Marketing was built to make it easy for entrepreneurs and small business owners in Australia to show up everywhere that matters, from Amazon to Google to Facebook.

“Websites + Marketing integration with Over’s powerful design tools means that Australians can create polished content, regardless of their graphic design experience. It is another way for a small business to get noticed online, without requiring a huge investment of time or money for entrepreneurs.”

We're also advised that the new Over features will be available to users of all Websites + Marketing tiers.

As for Over, which is "a beloved app that was recognised by Apple as a 'Best 2019 App Trend of the Year', will "continue to operate as a standalone app" and is available for download on the Apple App Store and Google Play Store.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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