Wednesday, 28 July 2021 23:05

Eftpos successfully deploys new QR infrastructure 'on schedule', commercial trials start soon

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Eftpos has announced building its new QR code payments experience infrastructure on schedule, with the first commercial trials to be announced "in the coming weeks."

Eftpos CEO Stephen Benton said the first stage of QR infrastructure was built in early July and was designed to provide secure and enhanced consumer purchasing and engagement experiences through loyalty, offers, receipts and added security.

We're told testing of the new QR code infrastructure is underway and end to end testing will be completed when the first merchant is live in August.

Benton said: “There had been considerable demand to work on various QR solutions with several merchants across different business categories including entertainment, charities, and quick services restaurants, in addition to a number of FinTech partners, gateways, banks and digital wallet providers.

“It’s exciting to see the build come to life at such pace and experiencing demand beyond initial expectations. It means we can start to bring exciting new commercial applications to market sooner and aim to provide Australians with better, consistent, data-rich, digital payments experiences no matter where they choose to shop – online, on their mobile or at the checkout.

“There is no doubt that QR codes are now familiar to Australian retailers and consumers because of COVID. We can begin to use that experience and knowledge in new ways that create value through end to end digital wallet payment experiences that are designed here, especially for the local Australian market.

“The infrastructure itself is focused on building out new experiences beyond payments, addressing some common pain points, including loyalty, redemption, splitting payments and storing digital warranties, and also digital receipts – which is particularly helpful at tax return time,” Benton continued.

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We're told that using an agile approach, the broader eftpos Group team, leveraging its experience with QR codes in the Australian market "was able to build the eftpos QR infrastructure quickly, due to their technical expertise and familiarity with the eftpos network."

Benton added that "eftpos was looking forward to collaborating with FinTechs and other industry partners to develop uniquely Australian solutions enhancing consumer and retail experiences to flourish in this market and drive greater value to help grow businesses."

While eftpos’ Beem It will be the first integrated QR wallet, eftpos says it remains wallet and partner agnostic, "thus allowing consumers to initiate and transact securely with their preferred digital wallet."

eftpos explains its strategy is "focused on driving digital competition in Australia and choice for consumers and merchants via an integrated experience. The infrastructure allows merchants to grow their sales with low cost QR acceptance using enriched data and integrated customer loyalty services that can help them upsell in real time. All by leveraging eftpos’ robust and secure Australian owned network infrastructure."


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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