Wednesday, 01 December 2021 12:46

Eftpos reveals how Black Friday's sale surged moved well beyond online and right into retail

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New retail data from Eftpos has revealed the Black Friday sales surge moved beyond online to music shops, fashion outlets, department stores and appliance retailers

When record shops started recording every sake digitally, rather than on paper, the true popularity of a wide range of musical genres was suddenly uncovered, showing just how diverse tastes and preferences truly were.

Although sales have been digitally recorded in many stores for years now, the analogy tells a similar story in that it wasn't only online sales destinations that profited from big Black Friday sales, but plenty of other stores, too.

The eftpos data shows Aussies hit a high note during the nation’s Black Friday sales, with retail music stores banging out and drumming up a 336% week-on-week surge in transactions on Saturday 27 November, as consumers snapped-up all manner of discounted musical equipment, instruments and accessories.

The details come from new eftpos in store retail transaction data, which was captured over the Friday 26th November and Saturday 27th November 2021.

The eftpos data shows the so-called "Black Friday effect" this year spread well beyond buying online technology gadgets, with consumers flocking back to in-store shopping in droves, snapping up discounts in a range of retail categories.

We're told transactional peaks for the period show shoppers also hit the aisles in their favourite Department Stores, with the category recording a 144% increase as consumers sought to bag a bargain.

eftpos chief executive Stephen Benton said the boost in retail transactions was a welcome return to shopping-as-usual in the post-COVID economy, adding: "This uptick in consumer spending at local, physical stores is certainly a welcome sign of economic recovery.

“In-store shopping is a great way for Aussies to show their personal support for local businesses, and this eftpos data shows that browsing is making a big comeback before Christmas.

“These spikes in weekly retail transactions demonstrate that Australians are keen to spend in-store, especially where they want to physically see and feel a product, whether it’s checking-out a new food processor, trying on clothes or eyeballing a new television,” Benton concluded. 

Eftpos also notes "Household Appliance Stores" recorded a 94% jump last Saturday 27 November as many retailers upped promotional activity around key offers ahead of the forthcoming holiday period.

Everyday apparel and fashion were also winners over the weekend, with Family Clothing Stores chalking up a 78% increase on Friday 27 November and Women’s and Men’s Clothing Stores posting a 29% gain on Saturday 27 November.

So, with the Black Friday and Cyber Monday sales now over, the Christmas shopping season has well and truly begun, in earnest, no doubt set to earn retailers some hard-won and well-earned profit, with plenty of eftpos-enabled sales helping keep transaction profits in Australia, which is good for Australia, too!


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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