Friday, 26 March 2021 01:44

Apple top acquirer of AI companies among US tech giants: GlobalData

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The mergers and acquisition (M&A) deal-making landscape of the 2016-2020 artificial intelligence (AI) tech space was dominated by US tech giants Apple, Google, Microsoft and Facebook, according to the deals database by GlobalData.

 

Four of the top five acquirers (by number of acquisitions) in the space - Apple, Google, Microsoft and Facebook - are companies headquartered in the US, with Apple leading the race.

Further, GlobalData says it is "interesting to note that these are also FAAMG companies.

"Ireland-based Accenture was the only non-US company to appear in the top five."

Aurojyoti Bose, Lead Business Fundamentals Analyst at GlobalData, said: “Apple, Google, Microsoft and Facebook collectively undertook 60 acquisitions in the AI tech space during 2016–2020 while Apple led the race with 25 acquisitions.

"AI has remained a key focus area for tech giants and growing competition to dominate the space has resulted in an acquisition spree among these companies.”

Nicklas Nilsson, Senior Analyst on the Thematic Research Team at GlobalData, commented: “The US is the leader in AI, and the dominance of US tech giants in the list of top acquirers also indicate that these companies have some defined AI objectives.

"For instance, Apple has been ramping up its acquisition of AI companies, with several deals aimed at improving Siri or creating new features on its iPhones. Machine learning start-up Inductiv was acquired to improve Siri's data, Irish voice tech start-up Voysis was bought to improve Siri’s understanding of natural language, and PullString should make Siri easier for iOS developers to use.

“Apple has gone on a shopping spree in efforts to catch up with Google (Google Assistant) and Amazon (Alexa). Siri was first on the market, but it consistently ranks below the two in terms of “smartness”, which is partly why Apple is far behind in smart speaker sales.

"Apple also want to make sure to keep its strong position within wearables. It is the dominant player in smartwatches. The acquisition of Xnor.ai last year was made to improve its on-edge processing capabilities, which has become important as it eliminates the need for data to be sent to the cloud, thereby improving data privacy.”

Bose continued: “An analysis of GlobalData’s Job Analytics database also revealed that these top five acquirers are also on an AI talent-hiring spree and collectively posted more than 14,000 jobs in the AI space during 2020.”


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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