Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both which incorporate a broader set of colours inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout history.
Since the introduction of Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration how the company stands and supports the LGBTQ+ community.
Recognising that “inclusion and equity are core goals of the LGBTQ+ movement”, and that diverse and multiracial activists have been at the heart of this community from the start, Apple honours that history as well as the work still ahead.
“Even before the events at the Stonewall Inn brought the LGBTQ+ movement to new prominence, Black, Brown, and transgender activists were key leaders in the march toward equality,” declares Tim Cook, Apple’s CEO. “On many fronts, Apple supports the ongoing and unfinished work of equality spearheaded by diverse and intersectional communities, and we want to provide every opportunity to celebrate and honour this history during Pride season.”
With this latest introduction, Apple claims it has also shown financial support for LGBTQ+ advocacy organisations working to bring about positive change, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Centre for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the US, as well as Ilga World internationally.
The Pride Edition Braided Solo Loop weaves together the original rainbow colours drawn from various Pride flags to represent diversity among LGBTQ+ experiences and the history of a movement that has spanned generations.
Black and brown symbolise Black and Latinx communities, as well as those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
The unique band features stretchable recycled yarn interwoven with silicon threads, designed for comfort. To ensure the best fit, customers can choose from 12 available lengths of the Braided Solo Loop.
Pride Watch Face
This year’s Pride watch face mirrors the new colours of the band to represent strength and mutual support of the LGBTQ+ movement. With the rotation of the Digital Crown, the threads on the watch face scroll and animate when raising the wrist.
For the first time, Apple is also including new App Clip within the band packaging to deliver a simple and convenient way for customers to immediately access the new matching watch face.
Pride Edition Nike Sport Loop
A new Pride Edition Nike Sport Loop showcases six colours of the original rainbow, and utilises reflective yarn to aid those engaging in outdoor workouts at night like running, cycling, and walking. According to Apple, the “comfortable design is durable, infinitely adjustable for the perfect fit, and pairs nicely with a corresponding Nike watch face.”
Pricing and Availability
The Pride Edition Braided Solo Loop is RRP $149 inc. GST and the Pride Edition Nike Sport Loop is RRP $69 inc. GST.
The new Pride Edition bands are available to order today from Apple and the Apple Store app, and will be available at Apple Store locations beginning 25 May. The Pride Edition Nike Sport Loop is also coming soon to Nike.
The Pride Edition Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or later, while the Pride Edition Nike Sport Loop is compatible with Apple Watch Series 3 or later.
The 2021 Pride watch face is coming soon as part of a software update. App Clip codes require iOS 14.3 or later.