Wednesday, 16 June 2021 16:52

VIDEO: Snowflake's new Data Cloud features, new Data Marketplace monetisation, collaboration and new partner program


Snowflake says its advancements to data programmability, global data governance, and platform optimisations empower more users than ever before with extensibility and choice. The new Data Marketplace available listings have increased by 70% over the past six months, while its new Powered By Snowflake program is designed to "help companies build, operate and grow applications in the data cloud."

Snowflake. It bills itself as "the Data Cloud company," and has "unveiled its latest product innovations that redefine what’s possible in the Data Cloud." At its annual Snowflake Summit, the company announced innovations in data programmability, global data governance, and platform optimisations to empower organisations to bring more data together in the Data Cloud, achieving deeper value from data and powerful business insights.

Here is a video taken at its press and analyst lunch, which Snowflake let me film despite it not being a traditional presentation in front of a large screen. I personally always think capturing presentations is better than not capturing them, and the presentations definitely have some great value - so please take a look. The info shared from Snowflake spanning three separate press releases is reprinted below, please read on!

So, what are the new data programmability innovations Snowflake has delivered?

The innovations are:

  • Snowpark. With initial support for Java and Scala, Snowflake’s developer experience, Snowpark, allows data engineers, data scientists, and developers to build using their preferred language and familiar programming concepts, and then execute these workloads directly within Snowflake. Currently in private preview, with public preview coming soon.
  • Java UDFs. With Java user-defined-functions (UDFs), customers can bring their custom code and business logic to Snowflake for better performance and expanded use case capabilities, all while reducing management complexity. Currently in private preview, with public preview coming soon.
    Unstructured data. Snowflake is bringing accelerated time-to-value to unstructured data, enabling customers to store, govern, process, and share file data alongside their structured and semi-structured data and unlock new revenue opportunities. In private preview, with public preview coming soon.
  • SQL API. The Snowflake SQL API enables custom and off-the-shelf applications to call Snowflake directly through a REST API, without the need for client-side drivers, thus reducing the complexity and administration overhead requirements. In public preview. 

Snowflake says customers like Sainsbury’s are already leveraging Snowflake’s data programmability capabilities, and points to Sainsbury’s Senior Data Viz and Automation Manager, Steven Henson-Tyers stating: "Snowflake enables us with a flexible, scalable toolset and processing power to bring together granular data and build upon the data we already have,” . “With Snowflake’s Data Cloud, our data scientists have more access to the near real-time information needed to build and iterate on models more quickly and effectively.”

In addition to Snowflake's core innovations in this area, the company says it "continues to expand and deepen its partner ecosystem."

We're told the new Snowpark Accelerated Program provides partners who integrate with Snowpark with access to technical experts and additional exposure to Snowflake customers.

Data science partners like Dataiku and DataRobot also continue to enhance their integrations with Snowflake. In addition, Amazon Web Services (AWS) has launched Snowflake integration with Amazon SageMaker Data Wrangler. Starting today, you can now use Snowflake as a data source in Amazon SageMaker Data Wrangler to easily prepare data in Snowflake for machine learning.

Global governance capabilities:

  • Classification. Snowflake’s classification capability automatically detects personally identifiable information (PII) in a given table and leverages the tagging framework to annotate the data, allowing role-based policies to be used to control access to the data. Classification is in private preview.
  • Anonymised views. This new capability can be used to protect privacy and identity in a dataset, while still retaining its analytical value. The private preview of anonymised views is expected to be released soon. 

Platform optimisations:

  • Improved Storage Economics. Recent changes to Snowflake’s storage representation of data have resulted in better compression, and reduced storage costs. This enhanced storage technology is available transparently, with no user action, no configuration changes, and no application or query changes. This is already rolled out to all Snowflake customers and will apply to newly written data.
  • Improved Support for Interactive Experiences. The new set of updates released for high volume and low latency workload requirements can result in up to a 6x improvement on query throughput on a single compute cluster; and up to an 8x improvement in average query duration for those workloads. These enhancements are in private preview.
  • Usage Dashboard. The new usage dashboard helps customers better understand usage and costs across the platform, making it easy to manage Snowflake accounts across the entire organisation. The usage dashboard is in public preview.

“Snowflake’s unique architecture has not only redefined what’s possible with data in the Data Cloud, but it has given us a strong foundation to continue to build and innovate on,” Snowflake SVP of Product, Christian Kleinerman said. “This foundation powers Snowflake’s leadership across six key workloads with blazing performance, reduced operational complexity, and hardened security, and it also enables us to create a global experience across clouds and regions.:

More about Snowflake’s newly announced product features and enhancements are here. You can hear from Snowflake executives, customers and partners in the Snowflake Summit keynotes, breakout sessions, and hands-on labs here

So, what is the info on Snowflake's accelerates of its Data Collaboration with more than 500 Listings in Snowflake Data Marketplace, and its new opportunity for "Monetisation in the Data Cloud?"

Here, Snowflake says its expanded data offerings and capabilities on the Snowflake Data Marketplace, as well as general availability of the Data Marketplace, are available to "help customers across industries access more data in the Data Cloud for their richest data insights."

The company says "Snowflake Data Marketplace helps organisations of all sizes and across industries seamlessly access data across geographies and supported public clouds. Retailers like Albertsons Companies are using near real time data to personalise their customer experience and share granular item- and store-level point-of-sale data with CPG companies, healthcare organisations use data insights to improve the quality of patient care and optimise commercial go-to-market effectiveness, and media and advertising companies are accelerating advertising revenue and optimising marketing spend, all with Snowflake Data Marketplace."

As more organisations access and share increasing amounts of data, the insights possible with the Data Cloud continue to grow:

  • Available listings on the Data Marketplace have increased by 76% over the past six months*, with more than a quarter of the 160 data providers sharing three or more listings on the marketplace.
  • New industry-leading data providers like ZoomInfo and Foursquare help users unlock even more value that is relevant to their business in the Data Cloud.

“Snowflake Data Marketplace enables us to seamlessly deliver our updated intelligence data in near-real time to our customers, on a platform that scales as our data assets expand,” ZoomInfo Founder and CEO, Henry Schuck said. “With Snowflake’s Data Cloud, enterprises can access the ZoomInfo data they need, when they need it, and pair it with their own data assets, to unlock new insights and solve their most complex business problems.”

Snowflake also announced new capabilities that will reimagine the data buying experience on Snowflake Data Marketplace and simplify secure data sharing both for data consumers and data providers:

“Try before you buy” will allow users to access sample data, evaluate if it meets the desired needs, and test if it will join properly with other data being analysed, then seamlessly upgrade to the full dataset, all from within the platform.

New usage-based purchase options that will enable consumers to transact entirely on the Snowflake Data Marketplace, streamlining the process of purchasing third-party data.

These features are currently under development and are expected to be available in a future release.

“We’re always working to reduce friction and simplify the process by which our customers have access to the data they need, when they need it,” Snowflake SVP of Product, Christian Kleinerman said. “As the capabilities of Snowflake Data Marketplace expand, and the breadth of accessible data continues to grow, teams can spend their time deriving value from data and fully realising the powerful benefits of the Data Cloud.”

You can learn more about Snowflake's Data Marketplace for:

Finally, there's the new “Powered By Snowflake” program which the company says helps companies build, operate and grow applications in the data cloud.

The founding members are BlackRock, Adobe, Instacart and Lacework who we're told "are building powerful products in the Snowflake Data Cloud."

Powered by Snowflake is "a Snowflake Partner Network program specifically designed to accelerate the ability of companies and application developers to deliver differentiated applications by supporting them across all stages of the application journey in Snowflake’s Data Cloud."

The company says the program "will give partners access to various levels of benefits and opportunities to provide applications and deliver value to their customers."

The Powered by Snowflake program will enable partners to:

  • Build better applications with faster engineering velocity by leveraging design resources from Snowflake. Resources include access to technical experts, workshops, and help designing the right data architecture for the application including best practices, reference architectures and step-by-step guides.
  • Drive awareness and adoption by co-marketing with Snowflake through joint solution content, and campaigns like webinars, office hours, and events.
  • Optimise performance by working with Support Engineers who specialise in app development use cases to help with alerts, troubleshooting, and insights on support issues and operations.

"Hundreds of companies from the largest enterprises to early-stage startups have built amazing applications, and often their entire businesses on top of Snowflake," Snowflake SVP of Product Christian Kleinerman said. “Based on their feedback, we developed the Powered by Snowflake program to make it even easier for software innovators to bring groundbreaking applications to market that redefine industry standards and supercharge business growth.”

BlackRock, a leader in investment management, is creating the future of the Investment Management industry with its solution, Aladdin Data Cloud, powered by Snowflake. BlackRock’s Aladdin Data Cloud, delivers a managed data solution that allows companies to combine Aladdin portfolio data with non-Aladdin data, analyse it faster, and create custom applications and dashboards using Aladdin Studio—BlackRock’s platform for developers.

“BlackRock partnered with Snowflake for its unique ability to meet the diverse requirements of Aladdin clients,” said Daniel Gourvitch, Global Head of Platform, Aladdin. “With the Powered by Snowflake program, we are bringing the Aladdin Data Cloud to market to address the evolving needs of the investment management community with the goal of making data more accessible and actionable.”

Instacart, the leading online grocery platform in North America, partners with more than 600 national, regional and local retailers, including unique brand names, to deliver from nearly 55,000 store locations across the U.S. and Canada. Instacart partnered with Snowflake through the Powered by Snowflake program to build an application for its retail partners to enable them to see more comprehensive, timely purchasing trends and insights on the Instacart marketplace. With tens of thousands of unique SKUs at every grocery store — and inventory and other attributes changing minute-by-minute — reporting real-time trends allows Instacart to drive even more value for its retail partners.

“The Powered by Snowflake program’s workshops focused on design optimisation and access controls enabled Instacart to significantly accelerate the development timeline for our new retailer insights tools,” Instacart VP of Infrastructure, Dustin Pearce said. “Being able to more seamlessly process product and availability data and share that back with retail partners in real-time enables Instacart to help retailers gain an even clearer picture of what’s happening on their store shelves and ultimately drive more growth for their businesses.”

Adobe leverages the Powered by Snowflake program for Adobe Experience Cloud applications. Snowflake Support engineers work with the Customer Engineering team at Adobe as an extension of their team to proactively identify and resolve any technical issues— empowering the product team at Adobe to stay agile and move faster.

“Adobe partnered with Snowflake to build applications driving interactive, audience-centric campaigns with operational efficiency and elastic scale,” Adobe VP of Product, Sundeep Parsa said. “The Powered by Snowflake program enables Adobe to unlock more use cases with a single application powered by a unified technology stack and serve true one-to-one customer journeys at scale with speed.”

Lacework, the security company for the cloud, pioneered a new approach to data-driven cloud security as an early Snowflake partner. Joining the Powered by Snowflake program helps Lacework build on this existing strategic partnership and further accelerates the company’s ability to scale rapidly around the world.

Those who wish to learn to become a Snowflake partner, get access to Snowflake’s self-service partner resources and apply for the Powered by Snowflake program will find more information here

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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