Monday, 07 June 2021 10:47

More tablets and PCs sold in 2020 due to work from home and remote learning

By

The sales of tablets and PCs surged in 2020, fuelled by the pandemic as consumers spent more time at home either working, studying, or playing, according to a study by Telsyte. The study reveals that brands such as Apple, Samsung, and Microsoft continue to dominate the tech market.

A shift to working from home (WFH), more remote learning and entertainment uses such as gaming, has resulted in 3.4 million tablets and 4.1 million computer PCs being sold in 2020, up 12% and 14% respectively compared to a year ago, according to a research by Telsyte.

The Telsyte Australian Tablet Computer Market Study 2021 found demand for accessories has also surged as people improved their work from home environment. Telsyte research found three in five people in the Australian workforce now have a special setup allowing them to work from home, such as a space or room (38%); faster Internet (31%); additional computer monitors (22%); and ergonomic chairs (21%).

The survey (pictured below) says Apple remained the leading vendor in the tablet market with more than half of tablets sold in 2020 being iPads, increasing by 14% year-on-year. The study found the tablet replacement cycle was fuelled by the pandemic as consumers spent more time at home during 2020.

The top 3 vendors for 2020—Apple, Samsung, and Microsoft—had combined sales reaching nearly 85% of total tablet market.

Consumers are also spending more with the average cost of tablets increasing by nearly 6% year-on-year to around $850 in 2020. This is due to higher demand for better performance and a preference for 2-in-1s over traditional slate-only use cases (i.e., purchasing keyboard accessories).

Computers still important for entertainment, e-commerce
The humble PC also saw a resurgence in 2020. The research found that 67% of computer sales were notebooks, up 3% from 2019 as Australians continued to favour the flexibility of laptop over desktops.

Like tablets, the average cost of computer devices in 2020 has increased by 14% year-on-year to over $1,200, driven by demand for better performance, larger screen sizes, and supply shortages that pushed up prices.

Sales of Apple’s Mac computers increased by 16% in 2020, in part driven by the huge interest in Apple’s new M1 system-on-a-chip. Windows computers also saw double digit growth in sales, up by 14%. Of the 4.1 million computers sold in 2020, the majority (84%) were Windows-based devices.

Computers remained the primary device for Australians when it comes to entertainment and other online activities such as online shopping. According to Telsyte’s consumer research, more than 6 million Australians played games on computers in 2020, an up by 13% from 2019—the most across all devices used for gaming.

The study also adds that 60% who shopped online used PCs as their main device when searching and making final purchases.

Telsyte’s research found 80% of tablets sold in 2020 were 2-in-1s, a surge from 59% in 2019.

The demand is mainly due to more newly-launched tablets equipped with keyboards, which are often purchased together. Examples of 2-in-1s include Apple’s iPad 8th gen, iPad Air 4th gen, Samsung Galaxy Tab S7/S7+, and the Microsoft Surface Pro X.

According to Telsyte’s ongoing research, the versatility and features like performance and batterly life from both the tablet’s and laptop’s ecosystems are still the main attraction for 2-in-1 buyers.

Windows 2-in-1s have been demonstrating the capability to support business, education, and other industry specific applications comparable to Windows laptops. However, Telsyte believes the most recent release of iPad Pro (2021) will further strengthen the iPad’s position to take on the full-fledged PC market with the more powerful M1 chip that was only released late in 2019 on a few Mac models.

Alvin Lee, Telsyte senior analyst, concludes: “2-in-1s are increasingly appealing as a potential laptop replacement with improved productivity and performance, along with the option for standalone mobile connectivity.”

Read 1077 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

Share News tips for the iTWire Journalists? Your tip will be anonymous