Friday, 27 August 2021 10:08

Apple launches News Parter Program 'to support journalism'

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Start spreading the news: Apple says its News Partner Program is "a new set of initiatives to expand Apple’s work with and support for journalism."

Apple adds its News Partner Program "aims to ensure Apple News customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability and advancing efforts to further media literacy and diversity in news coverage and newsrooms."

We're told the program "is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF)."

So, what is the Apple News Format (ANF)?

The company explains ANF "enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories and immersive issues, with designs that scale seamlessly across Apple devices.

"ANF also supports advertising, and publishers keep 100% of the revenue from advertising they sell within Apple News. To support publishers who optimise more of their content in ANF, Apple News is offering a commission rate of 15% on qualifying in-app purchase subscriptions from day one."

Eddy Cue, Apple’s senior vice president of Services said: "Providing Apple News customers with access to trusted information from our publishing partners has been our priority from day one.

“For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.”

Publishers are invited to "apply for the News Partner Program beginning today."

What are the eligibility and requirements conditions?

Here, we're told:

  • Participants must maintain a robust Apple News channel in Australia, Canada, the United States and the United Kingdom, and publish all content to that channel in ANF. For publishers based outside of these regions and who do not publish in ANF, they must share content via an RSS feed as permitted by their rights.
  • The primary function of a publisher app must be to deliver original, professionally authored news content.
  • Publishers’ apps must be available on the App Store and allow users to purchase auto-renewable subscriptions through Apple’s in-app purchase system.
  • Publishers must agree to a separate addendum to the Apple Developer Program Licence Agreement. The News Publisher Program is available to Apple Developer Program members globally.
  • Publishers can learn more about and apply for the News Partner Program here.

Apple additionally informs us all it is "also announcing a recommitment of support to three leading nonprofit organisations — Common Sense Media, the News Literacy Project and Osservatorio Permanente Giovani-Editori — that offer nonpartisan, independent media literacy programs. Apple has been supporting the work of these organisations over the past two years as part of ongoing efforts to empower young people with critical thinking skills.

"The News Partner Program will also support, fund and collaborate with additional leading organisations globally that educate news consumers on media literacy and further efforts to diversify news coverage and newsrooms. Specific projects the News Partner Program will support will be announced at a later date, and will represent organisations doing critical and impactful work on these issues."

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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