Pure Fusion is a self-service, autonomous storage environment built for limitless scale, according to the company.

With it, end users are said to be able to rapidly consume volumes, file systems, and advanced data services like replication without waiting for back-end manual work.

Pure Fusion will initially work with FlashArray//X, FlashArray//C, and Pure Cloud Block Store, with integrations planned for FlashBlade and Portworx.

Portworx Data Services is intended to allow DevOps engineers to deploy a managed, production-grade data service on Kubernetes, with options for SQL, NoSQL, search, streaming, and more.

Features include automated monitoring, backups, high-availability, disaster recovery, migration, auto-scaling, and security.

Pure Storage also announced enhanced automation in the Pure1 Management Portal, including the real-time presentation of service level agreements across the cloud, monitoring of applications that are being protected against ransomware attacks, and end-to-end visualisation of Portworx container infrastructure.

"Since its founding, Pure Storage has delivered simplicity and reliability at scale, which is what organisations need more than ever as they increasingly adopt cloud-native architectures and modern applications like artificial intelligence/machine learning and advanced analytics," said Pure Storage chairman and CEO Charles Giancarlo.

"Pure Storage's new software innovations further our goal of making infrastructure invisible to developers, using it as simple as calling an API, and delivering it as a service."