Wednesday, 16 December 2020 10:39

Pure Storage announces availability of 'Pure as-a-Service' in AWS Marketplace with new 'efficiency guarantee'


Promising it delivers "flexible consumption models at scale to serve modern data needs" which drives "extended collaboration", Pure Storage has "two new offerings to make it easier than ever for enterprises to consume and deploy storage".

Pure Storage. The company says it "delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds", and recently celebrated being named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays.

Now, as "part of its focus on simplifying hybrid architecture mobility, Pure Storage" has announced two new offerings to make it easier than ever for enterprises to consume and deploy storage, which are "the availability of Pure as-a-Service in AWS Marketplace and a new Cloud Block Store Efficiency Guarantee program backed by Pure’s promise to reduce cloud storage consumption with no feature trade-offs".

Pure Storage says it works with AWS to "drive applications that run across AWS Regions and AWS Outposts and leverage the agility and innovation of private, edge, SaaS and clouds simultaneously", with the new announcements being "the latest innovations that reinforce how Pure and AWS work together to serve customers' modern data needs".

So, according to Pure Storage, what makes "Pure as-a-service" different, special and better?

Well, we're told that "Pure as-a-Service helps enterprises get the value of cloud economics, operational excellence and an outstanding customer experience in a 'pay as you go' flexible model.

"This allows organisations to place capacity and performance in locations that make sense to the business, utilising a single unified subscription whether on-premises, in a colocation facility, or in the cloud. With availability in AWS Marketplace, AWS customers can now deploy Pure as-a-Service capacity in locations that service cloud, on-premises and edge workloads".

Garth Fort, Director of Product Management for the AWS Marketplace at Amazon Web Services said: "Customers are looking for flexibility and choice as they procure, store, and manage their data across the enterprise as part of a comprehensive digitisation initiative.

“We are delighted to welcome Pure Storage to offer our shared customers enhanced flexibility, mobility and consistency between on-premises and edge applications to AWS storage,” added Fort.

Lance Broderick, Director of Technology Finance and Enterprise Architect at NuSkin said: "Working with Pure Storage and AWS is an essential part of our business, and today's announcements are a strong demonstration of their value together.

"We can see the power of Pure as-a-Service on the AWS marketplace for our on-prem and edge workloads," Broderick noted.

What is Pure Storage's "New Cloud Efficiency Guarantee"?

Here, Pure Storage tells us that its "Cloud Efficiency Guarantee" program allows customers to "take advantage of Cloud Block Store in a risk-free manner with guaranteed cloud operational cost savings. Customers can rely on Pure’s Cloud Block Store to achieve specific efficiency gains over and above what they had with cloud-native storage options, backed by Pure as-a-Service credit guarantees".

Michael Sotnick, the Vice President of Global Alliances at Pure Storage said: "Pure and AWS share a commitment to customer obsession – focused on the cloud principles of agility and flexibility to deliver best of breed technology for customers in our respective areas.

“Having a hybrid architecture strategy and the right technology partners helps enterprises achieve more than ever in today’s environment.”

What is the "Pure Portfolio and AWS Outposts Ready Designation"?

Pure explains that its "unified fast file and object solution, FlashBlade, achieved the AWS Outposts Ready designation in September. Fully tested and supported, FlashBlade for AWS Outposts delivers a hybrid cloud solution with all-flash performance, cloud scalability and operational simplicity to accelerate modern applications, support cloud native application development and break down IT silos.

"This combination is the industry’s first portfolio of modern block, fast file and object storage that is AWS Outposts Ready, ensuring simplified and proven deployment options for customers and partners.

"FlashArray recently achieved AWS Outposts Ready designation as part of the AWS Service Ready Program. Pure Storage FlashArray has been tested for ease of deployment, performance and high availability, and is approved by AWS to run alongside Outposts in customer and partner data centres.

"Now, FlashArray provides AWS Outposts customers with enterprise class, 100% NVMe all-flash block storage to address traditional enterprise databases, low latency and local data processing applications on premises consistent with AWS services, APIs and tools in the cloud.

"Additionally, Portworx by Pure Storage achieved the AWS Outposts Ready designation enabling Kubernetes applications to run across AWS Regions and AWS Outposts for maximum flexibility".

And what is "Portworx by Pure Storage and AWS"?

The explanation of "Portworx by Pure Storage" is that it is "an AWS Advanced Technology Partner and available in AWS Marketplace", and is "designed to deliver the benefits of container-granular storage, data protection, data security and capacity management for applications running on Kubernetes".

Billed as a "complete data services platform, Portworx enables more applications to run on Kubernetes on AWS with the performance, reliability and security of traditional applications. Portworx PX-DR enables up to RPO zero disaster recovery between AWS Availability Zones and AWS Regions, and PX-Autopilot enables customers to achieve flexible consumption of storage on AWS, reducing storage costs".

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News