Friday, 19 March 2021 10:53

Pure Cloud Block Store reaches Azure Marketplace


Pure Cloud Block Store is now generally available on Microsoft Azure Marketplace.

Pure Cloud Block Store provides seamless data mobility across on-premises and cloud environments with a consistent experience across on-premises, cloud, and hybrid cloud.

It can now be purchased from the Azure Marketplace.

Running the same operating system as Pure’s FlashArray systems means Pure Cloud Block Store provides benefits including data reduction, built-in snapshots, thin provisioning, and high availability, as well as providing seamless data mobility between clouds with consistent APIs and automation, so developers can build once and then deploy across their hybrid cloud.

Pure’s data reduction capabilities reduce storage costs, and the reduced management overhead compared with cloud-native block storage eliminates the need to manage input/output operations per second (IOPS), bandwidth, and capacity of individual volumes.

Pure Cloud Block Store ensures applications and data are resilient to single points of failure, while the Pure Validated Design for Microsoft SQL Server Business Resilience delivers business continuity for SQL Server databases running on premises with disaster recovery in the cloud by using Pure Cloud Block Store for Microsoft Azure as a high availability target.

The common dataplane across multicloud environments supports application portability as well as dev/test, disaster recovery and high availability solutions in the cloud.

Pure Storage vice president of product for FlashArray Dan Kogan said “Pure has been delivering the cloud experience from day one. With Pure Cloud Block Store on Azure, we are continuing to bridge the cloud divide, helping customers achieve the reliability, resilience, performance, and operational simplicity they expect from Pure wherever their data lives.”

Microsoft Azure Storage partner director Aung Oo, said, “Pure and Microsoft Azure share the belief that our customers deserve a seamless experience whether their infrastructure is on-premises, hybrid, multicloud, or at the edge.

"Pure Cloud Block Store on Azure, which is built with unique Azure capabilities including shared disks and Ultra Disk Storage, provides a comprehensive high availability and performant solution. We are pleased to welcome Pure Cloud Block Store to the Azure Marketplace to bring increased data mobility and protection to our joint customers.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News