Not so long ago, efforts around one particular application would dominate the agenda. Now, it's not unusual to see 10 or 11 projects happening in parallel.
This means there isn't time for all the planning that was traditionally done, so organisations need to set up more flexible infrastructure that fits into an increasingly hybrid environment.
Availability is everything,Sakalas said: "the bar keeps going up and up" but many of Pure's customers are seeing no downtime from the storage systems, even when applying patches.
Australia is one of the fastest growing markets for Pure, Sakalas observed. "Here, we bend models" with customers' plans changing significantly in as little as two weeks – organisations are spending quickly (short-circuiting traditional drawn-out procurement processes) in order to figure out how to save in the long term.
One way Pure helps its customers in this respect is by providing hardware in advance of actual requirements. "We do a lot of forward shipping," he said.
While there are sometimes concerns about having large amounts of data within one fault domain, Pure's arrays have very high availability, so the idea of putting 15PB in one system is becoming acceptable. But "everyone's comfort level is different", he conceded, even though a Pure array can guarantee the I/O and space available to a particular application.
Sectors showing particular interest in Pure within Australia include sport (the Australian Grand Prix Corporation is a recent customer, as is AFL club Collingwood), gaming (as in betting and wagering), and retail.