Sunday, 07 February 2016 20:53

VIDEO Interview: Steve Goh, APAC VP & GM talks cloud, customers and enhanced partner program

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Acronis has launched an ‘enhanced partner program’ for accelerated revenue growth aimed at both channel partners and customers, with APAC VP Steve Goh outlining the strategy, talking trends and more.

New-Gen data protection purveyors, Acronis, has launched its new ‘Partner Program for Cloud.’

An extension of its Global Partner Program, the company says Acronis Partner Program for Cloud is ‘uniquely designed to accelerate cloud data protection services revenue with a subscription model for service providers, distributors, and cloud resellers.’

Acronis says the extended partner program delivers marketing, sales enablement, solutions, resources, incentives, training and certification programs to quickly and easily bring cloud data protection services to market, so its partners ‘profit from the huge market growth predicted for cloud data protection services, which include backup, disaster recovery and file sync and share.’

Quoting IDC’s Worldwide Data Protection and Recovery Software Forecast, 2015–2019, from Sept 2015, the data protection and disaster recovery software market will grow to US$8.1 billion by 2019 - so there’s clearly a major opportunity at play.

The company says its Partner Program for Cloud ‘supports any deployment model, including service provider-hosted, Acronis-hosted and hybrid, and any business model with licensing flexibility,’ including ‘turnkey cloud data protection services with minimal integration that are quick to deploy and easy to use, as well as offerings that are more deeply integrated into partner technology and services portfolios.’

It also uses ‘multiple tiers to distinguish and reward a partner’s sales performance, certification commitment, and marketing collaboration. Incentives include stackable profit margins, incremental margins for deal registration, rebates, and incremental accelerators,’ whole featuring ‘simplified partner on-boarding, free web-based sales tools and enablement programs, technical training, marketing programs, and demand generation support, as well as co-op and market development fund programs.’

Much more below, including a video interview with Acronis APAC VP, Steve Goh on customer and partner plans and strategies for 2016, please read on!

Commenting, Richard Duggan, Executive Director APAC, Ingram Micro Cloud said: “Australian and New Zealand customers are technically savvy and security-cautious, and we believe that Acronis’s data protection products address the market needs well. Ingram Micro is pleased to work closely with Acronis to deliver the promise of cloud services to our mutual channel partners by providing them with a reliable data protection solution to help drive business growth and new revenue streams in the cloud.”

Acronis is also promoting its enablement of service providers to ‘deliver complete data protection solutions.’

The company says it is ‘driving the transformation of data protection with easy, complete, and affordable solutions for small businesses and mid-sized companies,’ providing ‘complete data protection through an integrated set of solutions, including backup, disaster recovery, and file sync and share’ to protect ‘businesses from all types of data loss related to natural and man-made disasters, including files, systems, and applications.’

For service providers and cloud resellers, Acronis says it ‘delivers a complete multi-tenant, multi-tiered cloud architecture across infrastructure and data centres, operations, and storage,’ with its Cloud solutions providing ‘automation of services and complete control of provisioning, billing, monitoring, and management, enabling partners with highly-scalable solutions that can support millions of end users.’

Promising support for the industry’s ‘broadest range of storage options, including multiple destinations, seeding, migration, and any mix of single customer sources, including on-premises, and the broadest range of workloads and data sources, including XEN, KVM, Linux, Virtuozzo, Docker, Open-Xchange, and MySQL, as well as Windows, Mac, Hyper-V, VMware, RHEV, Oracle VM, Microsoft Exchange, and SQL,’ and Acronis clearly positions itself as a one-stop data storage and protection shop for customers and partners alike.

All Acronis solutions are powered by the its ‘Acronis AnyData Engine,’ which is ‘a set of unique, deep, and powerful data protection technologies that capture, store, recover, control, and access any data from any location.’

Steve Goh, VP and GM of Sales for APAC and Emerging Markets at Acronis said: “We’ve built a best-in-class Cloud partner program for service providers, distributors and cloud resellers, and we are rolling out in Australia and New Zealand. We are 100% focused on the cloud partner model and the new program makes is easy for partners to join up with Acronis and tap into the growing marketing opportunity for data protection solutions.”

Goh spoke to iTWire to discuss results from the past year, and to elaborate on customer and partner strategies for 2016.

Here’s iTWire’s interview with Steve Goh in full!

Service providers, distributors and cloud resellers interested in joining the new Acronis Partner Program for Cloud can click here for more information.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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