Norton. A merger between the US LifeLock company and Norton a few years ago, which divested itself of its enterprise-level Symantec products and services, has led to NortonLifeLock - the company is a security titan with a decades-long history, more focused on consumer protection than ever before.
The Norton brand is now leveraging the NortonLifeLock consumer identity protection expertise in Australia, launching new features to help victims of identity theft.
Today, this includes Internet security going beyond viruses, using technology to help with malware, spyware and ransomware, backups, social media protection, VPNs, automated or manual software updating on PCs, identity theft protection, a firewall, computer optimisation, mobile device protection, dark web monitoring, parental and school time controls, and more, now including insurance.
Its latest offering is titled Norton 360 Advanced, which includes all of the above features, can be installed on five devices, whether running Windows, Mac, iOS or Android, and retails for $257 for a one-year license.
Shopping, sharing on social media and data breaches could expose your personal information and unfortunately lead to identity theft, with far-reaching repercussions such as lost funds, with loans or credit taken out in your name.
Norton 360 Advanced is unique in the world of Internet security software in that it offers identity theft protection features, identity restoration support (with a dedicated support person assigned to guide you so you can have the same support person overseeing your case) and up to AUD $58,000 in insurance protection to cover you should an identity theft incident occur.
And this protection is absolutely needed, especially in protecting our children, as evidenced by the "2022 Norton Cyber Safety Insights Report: Special Release – Home & Family", which can be freely downloaded here.
Amongst a range of topics, the report also covers the ways parents overly trust their kids when they go online and use devices, what kids are doing online when unsupervised and how parents can make sure their children stay safe online.
There's also new information from the "Norton Consumer Cyber Safety Pulse Report: Phishing for New Bait on Social Media", which you can read more about here and here, which covers the eight unique social media phishing lures you need to know about, which include classic login phishing, locked accounts notices, copyright violation notices, verified badge scams, profile hacking services, follower generator services, two-factor authentication interception and payment fraud.
By the numbers, Norton thwarted over 900 million threats, or around 10 million threats per day globally, and that's just the April to June 2022 quarter!In Australia, Norton blocked a total of 32,660,129 threats, equating to an average of 358,902.52 blocks per day.
The global vs Australian figures include:
- 22.6 million phishing attempts globally, with 986,492 in Australia
- 103.7 million file threats globally, with 1,570,841 in Australia
- 41,029 tech support threats blocked in Australia
- Globally, there were 302,000 mobile threats and 78,000 ransomware attacks
So, to learn more about the new Norton 360 Advanced, its new insurance and other protections, and the eye-opening new reports, we spoke with Mark Gorrie, Norton Managing Director at NortonLifeLock APAC for all the details, with that video interview embedded directly below, followed by a summary of the topics we spoke about.
- I started by introducing Mark, and asking him to tell us about the features and benefits of the new Norton 360 Advanced, as well as breaking down the AUD $58,000 insurance package.
- We discussed upgrade options for existing Norton 360 customers, and the new software update feature which can automatically or manually update out-of-date software on Windows PCs, and when this might also come for Macs.
- We then delved into the two Cyber Safety reports linked above, focusing on home and family safety, as well as the burgeoning threats from scams that are infiltrating our phones, and how Norton software can protect you.
- Next, we pivoted to the other end of the spectrum - seniors - and what Norton is doing to keep seniors safe in an ever more dangerous world.
- Delving into other things about NortonLifeLock we need to know, Mark shared his thoughts on Norton's expected evolution over the next couple of years, and how Norton will be protecting us in the 2030s when the metaverse and augmented/mixed and extended reality glasses should be everywhere.
- We finished with Mark sharing memories of his first computer, the first time he encountered a virus, great advice he has received in life, and his final message to iTWire viewers and readers, and to his current and future customers and partners.
So, to learn more about the new Norton 360 Advanced, the findings of Norton's latest reports and more, please watch the video interview with Mark Gorrie above!