Security Market Segment LS
Wednesday, 22 May 2013 13:57

AVG gains PrivacyChoice


An investment in the intersection between Security and Privacy sees AVG purchase online privacy organisation PrivacyChoice.

Based on web and browser-based (currently Chrome and Firefox) tools, PrivacyChoice offers users the ability to take better control of their online privacy.

PrivacyChoice's primary product is Privacyfix - a browser plug-in to assist users manage privacy settings across a range of online services including Facebook, Google, LinkedIn and many other sites.

According to the organisation, "Web users can do this from a single personalised dashboard, on which they can see which companies are tracking them online, which websites may share personal information, and which have experienced data breaches in the past."

"Since founding, our mission has been to deliver more effective and more informed choices about how your data is collected, used and shared," said Jim Brock, PrivacyChoice's founder, who will become Vice President of Privacy Products for AVG. "We saw strong synergies between our approach and the efforts AVG continues to make in empowering people when it comes to their online privacy."

Currently available in the US for Google Chrome and Mozilla Firefox, Microsoft Internet Explorer and other international markets will follow soon. Privacyfix will also be made available this year for iOS and Android, extending privacy protection across smartphones and tablets.

"Our two companies share a vision of empowering consumers to manage their personal information and preferences as they live out their lives online. This is key part of our commitment to delivering privacy, protection and performance software solutions across multiple platforms and devices," said Sam Hendry, General Manager of AVG Technologies in Australia. "We believe in allowing consumers to take control of their online privacy and this acquisition is a perfect demonstration of the active steps we are taking to support this vision."

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David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

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