Based on web and browser-based (currently Chrome and Firefox) tools, PrivacyChoice offers users the ability to take better control of their online privacy.
PrivacyChoice's primary product is Privacyfix - a browser plug-in to assist users manage privacy settings across a range of online services including Facebook, Google, LinkedIn and many other sites.
According to the organisation, "Web users can do this from a single personalised dashboard, on which they can see which companies are tracking them online, which websites may share personal information, and which have experienced data breaches in the past."
"Since founding, our mission has been to deliver more effective and more informed choices about how your data is collected, used and shared," said Jim Brock, PrivacyChoice's founder, who will become Vice President of Privacy Products for AVG. "We saw strong synergies between our approach and the efforts AVG continues to make in empowering people when it comes to their online privacy."
"Our two companies share a vision of empowering consumers to manage their personal information and preferences as they live out their lives online. This is key part of our commitment to delivering privacy, protection and performance software solutions across multiple platforms and devices," said Sam Hendry, General Manager of AVG Technologies in Australia. "We believe in allowing consumers to take control of their online privacy and this acquisition is a perfect demonstration of the active steps we are taking to support this vision."