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Thursday, 11 October 2018 20:28

NGINX launches expanded partner network

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Open source vendor NGINX has launched a new partner program to expand its global ecosystem of technology partners and influencers.

“We understand and have a deep appreciation for the power of community in all its forms, including our ecosystem of partners and influencers,” said M.J. Shutte, vice-president of Sales.

“Our new NGINX Partner Network offers membership to anyone who wants to be part of the ecosystem, whether or not their business involves selling NGINX technologies. It offers members the ability to engage how they need to, when they need to, and doesn’t limit them by tiers and categories.”

Shutte said industry trends like public cloud and SaaS adoption have fundamentally changed the way that solution providers engage with customers, creating space for new types of businesses and go-to-market strategies in the partner landscape.

The trend changes see partners responding with updated and diversified business models, including shifting business investments toward professional and managed services, developing their own custom systems or IP, and targeting new buyers outside of the IT organisation.

Shutte said that where traditionally vendors have offered siloed programs to partners based on industry category or business model, the NGINX program identifies key ways partners look to engage with the company, and then allows members to mix and match as best suits their business. In this way, the program is able to accommodate partners interested in any combination of:

  • Creating integrations and certifying interoperability with their own platforms;
  • Developing modules that extend NGINX products with advanced capabilities;
  • Offering NGINX products as part of a portfolio of technology solutions and services;
  • Building custom solutions with NGINX products embedded; and
  • Growing a technology consulting practice as a recognised NGINX associate.

“As NGINX continues its global expansion, we are opening up new routes to market and relying increasingly on our partner community to help us provide a world-class experience to our customers in key markets,” Shutte said.

“Partners that sell and recommend NGINX technologies are going to be an important component of our go-to-market strategy moving forward, and we’re looking to aggressively grow the size of that partner community in 2019.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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