Brave is unusual in that, by default, it blocks all advertisements and also code that could be potentially harmful. The plan is apparently to reinsert ads that are not intrusive and rely on a keyword system that does not track individual users.
More than half of the ad income (55%) would go to the publisher, 15% would go to the ad network, 15% would be taken by Brave, and the user would be paid the remaining 15% in Bitcoins.
The browser, which is available for a number of platforms including iOS and Android, also directs browsers to secure sites where they exist.
Innovator: Brendan Eich.
Brave is based on the engine that drives Google's open source browser Chromium.
The company's mission statement reads: "We have a mission to save the Web by increasing browsing speed and safety for users, while growing ad revenue share for content creators."
Brave raised US$4.5 million this month in preparation for its 1.0 version launch. An earlier round of fund raising in November last year brought in US$2.5 million and allowed the company to expand its technical team.
The campaign began after it was discovered that Eich had contributed US$1000 to Proposition 8, a California move to define marriage as being between a man and woman, in 2008.