Sonicwall Midyear Banner1

Sonicwall Midyear2 Banner

×

Warning

JUser: :_load: Unable to load user with ID: 63

Sonicwall Leaderboard Banner2

Thursday, 20 October 2011 16:19

Telstra sets up online M2M 'matchmaking' service

By

Telstra has set up an online 'match-making service to help companies needing to implement machine-to machine (M2M) communications systems with Telstra business partners able to develop and implement such services over the Next G network.

The service is the latest addition to Telstra's Mobility Partner program launched last year. According to Mike Cihra, director of M2M and partners at Telstra, "The Mobility Partner Program has seen great growth across its first year, with 144 partners signed up, currently promoting more than 130 different solutions."

Cihra told ExchangeDaily "we have been trying to get more engaged with the companies that are really making this market, and there are lots of them: small integrators and software developers and hardware manufacturers.

"We got to the stage where we had a great database or people who cold provide different solutions and different service elements, but that was just for internal use and we realised it would be useful to the market. So we put a front end on so we can give customers a single place they can search for different mobility needs. There are all kinds of filters they can use for searching: by industry type, company name etc."

He said that most of Telstra's M2M partners were small specialist companies driving their own businesses with the Telstra network in the background. However Telstra has a number of gold partners with which it is more intimately involved.

One such is Navman, which announced its partnership with Telstra today. "Navman for example is a joint sale," Cihra said. "Our sales people are educated in their proposition and the charges appear on the Telstra bill.

"We have about 10 gold partners; the rest are silver or bronze and they are really driving the sales themselves. The partners we have had the most success with are SME they are usually very skilled in a certain industry or application."

He added "We are seeing industries that have not traditionally used wireless starting to look at how wireless can be part of their business model, like the white goods and automotive industries."

You can read more stories on telecommunications in our newsletter ExchangeDaily, click here to sign up for a free trial...


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments