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Sunday, 07 October 2012 17:53

Australian businesses embrace Unified Communications


Most Australian businesses are confident of seeing a return from their unified communications (UC) investment within the next two years, according to a survey by UC company Jabra and analyst group Frost & Sullivan.

The international survey found that more than 70% of businesses expect UC to pay its own way in the near future. The survey canvassed opinions from more than 300 IT decision-makers in Australia, France, Germany, Japan, UK and US.

Australian companies that took part in the survey said the benefit from implementing a Unified Communications (UC) solution would be felt across the business. Nearly half expect significant increases in employee productivity by implementing UC, and nearly two thirds say that the main driver to implement UC technology is the cost effectiveness of a converged voice and data network.

Fulvio Toniotti, Managing Director of Jabra ANZ said that converged voice and data networks offer great return on investment. “The technology should enable businesses to be more agile and superior at competing in a difficult economy. We are certain that the many benefits of UC – such as greater collaboration, increased productivity, and more efficient business processes – will become readily apparent as companies move forward using them,: he said.

Getting staff and management buy-in were reported as the key drivers to successful implementation of UC applications. Inadequate training (58%), resistance to giving up established tools (44%) and lack of integration with existing tools (37%) are the biggest barriers to the adoption of UC,

Voice applications were found to be critical in the communication strategies of most organisations worldwide. Companies that have made the transition to a UC environment found that headsets had significantly improved the work environment; from having their hands free when on calls (58%) to reducing noise in the office as a result of the improved sound quality (41%).

While cost savings were the main driver for implementing UC tools, the initial cost of UC implementation (63%) is a key restraint globally. Other global concerns include the limited value for the majority of the workforce (35%) and the expertise required to manage the roll-out (31%).

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Graeme Philipson

Graeme Philipson sadly passed away in Jan 2021 and a much valued senior associate editor at iTWire. He was one of Australia’s longest serving and most experienced IT journalists. He is the author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’He was in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism. Graeme will be sadly missed by the iTWire Family, Readers, Customers and PR firms.

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