Sonicwall Market Segment Skin 160x1200

Sonicwall Market Segment Skin 160x1200

Sonicwall Market Page Skin Market Page Banner 705x108

Monday, 18 February 2013 22:58

Aruba aims to slay Goliath and own enterprise BYOD access Featured

By

The BYOD to the workplace phenomenon has created a range of issues for employers, one of the obvious ones being security. However, just as important is the management of access to the corporate Wi-Fi network and the prioritisation and allocation of resources and this is an area where a David and Goliath battle is being fought.

There are a number of players in the mobile device access space - Cisco is the 800 pound gorilla. However, upstart Aruba Networks, reckons that the gorilla, being a monkey for all seasons, doesn't own the mid-tier and large enterprise market in the area.

At first glance, with 1500 people worldwide and just 15 in Australia, it may seem laughable that a comparative minnow like Aruba could take on the might of Cisco in this part of the world, let alone win. However, Steve Coad, managing director of Aruba ANZ, insists that this is exactly what's happening.

"Cisco plays across a very wide area, whereas we focus only on the mid-tier to large enterprise space for mobile device access and we need to convince people of our differentiator," says Coad.

His claim is backed by an impressive array of reports, benchmarking tests, white papers and other research that Aruba has conducted and produced.

How big is this space and how much market share do the respective players have?

According to Coad, this is an area where little or no research has been done to date.

However, for a company that has just opened up its first headquarters in Sydney after eight years of painstakingly carving out a local market share, Aruba has amassed an impressive array of clients.

"For the past four years we've been servicing the NSW DET (Department of Education and Training), providing the Wi-Fi infrastructure for 463 high schools, as well as many hundreds of primary schools and TAFE colleges. We're also doing a similar job for schools in New Zealand," says Coad.

In addition, Coad says the company has large clients in the Health, Retail, Banking & Finance and Stadiums sectors, providing both the hardware and software mobile access infrastructure for clients.

"We're the number one in specialist Wi-Fi," Coad insists. And until research comes out that says otherwise, no-one can argue.

Read 2826 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

ENABLING MICROSOFT TEAMS IN THE CONTACT CENTRE

If you're looking at enabling Microsoft Teams for your contact centre, you should bookmark this webinar.

Marketing budgets are now focused on Webinars combined with Lead Generation.

Our panellists from Whangarei District Council (NZ) and Maurice Blackburn Lawyers (Aus) were closely involved in recent projects to enable Microsoft Teams for their own contact centres.

They have kindly agreed to join Enghouse and Microsoft to talk about some of the things they would recommend as most critical for IT and CX professionals planning a Teams Contact Centre migration.

Date: 11 May 2022
Time: 12pm AEST | 2pm NZST | 10am SGT

We look forward to having you join us. Please click the button below to register.

REGISTER HERE!

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Stan Beer

Stan Beer, co-founded iTWire together witn former AAP journalist Peter Dinham in 2005. Today, he assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to editor@itwire.com and advertising enquires to andrew.matler@itwire.com

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments