Sonicwall Market Segment Skin 160x1200

Sonicwall Market Segment Skin 160x1200

Sonicwall Market Page Skin Market Page Banner 705x108

Wednesday, 21 January 2015 18:25

Aerohive taps Passbook for retail engagement


Aerohive Networks has announced its "Personalised Engagement ecosystem" aimed at helping retailers get more out of the Wi-Fi connectivity they provide to customers.

While free Wi-Fi access was once largely confined to cafes and other parts of the hospitality industry, it is becoming more common in stores. Retailers providing this service include Target and David Jones.

It's not just about attracting foot traffic - such systems can give retailers useful insight into how often you visit (or even merely pass the store), how much time people spend in-store, and to some extent how they behave.

And if you have noticed the sign at Target entrances warning of Wi-Fi surveillance, have you wondered what it means?

But retailers are also interested in customer acquisition, engagement and loyalty.

So Aerohive and its partners in the Personalised Engagement ecosystem provide a range of tools to help with those issues.

HivePass installs a personalised pass - such as a coupon or loyalty card - in iOS's Passbook or equivalent Android apps such as PassWallet, as part of the Wi-Fi connection process, or via a QR code or web link.

This provides a channel for retailers to alert customers to special deals, to provide bonus loyalty points, and to recognise repeat shoppers. HivePass integrates with iBeacons as well as AeroHive's Wi-Fi systems.

Endless Aisle also takes advantage of iBeacons and Wi-Fi to provide customers with information about products that aren't in store. For example, if a customer was standing next to a display of towels, Endless Aisle might mention that a particular range was available in additional colours at the larger store in the next suburb or online.

And even though retailers might be prepared to provide internet connectivity at no charge to customers, there may be room to offer a 'pay to play' premium service with higher bandwidth, or to deliver third-party advertising and coupons for a fee. Those capabilities are enabled by Aerohive's partnership with Cloud4Wi.

Other Aerohive Personalised Engagement partners include Airwatch, Euclid Analytics, Lightspeed, Magnet, OpenDNS, Passforce, Radius Networks, and Verizon.

Read 5864 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News