Chromebooks followed a similar path in recording lower shipments for the fourth consecutive quarter. However, the fall for the current quarter was much bigger, at 57%, with shipments only reaching 5.1 million units as demand from the education sector continued to wane.
Apple's shipments for the quarter fell 15% year-on-year with 12.1 million iPads shipped, while Samsung shipped 7.0 million tablets, an annual decline of 13%.
Lenovo was third with 3.5 million tablets shipped, a drop of 25% year-on-year, while Amazon (3.3m units, 6% growth) and Huawei (1.7m units, 26% drop) rounded out the top five.
“Inflation and fears of a recession are at the forefront of consumers’ minds, and spending on tablets has taken a backseat as the need for pandemic-era levels of use has fallen," he said.
"Unlike notebooks, tablets are not vital for business productivity, so commercial demand has not helped to offset the drop in consumer purchases. Though consumer weakness is expected to persist into 3Q, back-to-school offers and new tablet launches ahead of the holiday spending season will provide a minor lift in demand.
"On the commercial side, the outlook is more optimistic, though shipments remain relatively small. Substantial orders from governments in major Asia Pacific markets remain in place and are expected to be delivered as supply chain bottlenecks and inflation concerns ease.
"Countries in the region are turning toward domestic production as governments actively encourage citizens to buy locally manufactured goods. Many prominent players, including Lenovo, Acer and Samsung, have already jumped on board with this shift, particularly in India.”
Shipments of Chromebooks also saw big falls for the top vendors; Acer's shipments fell by 28%, Lenovo's by 56% and HP's by 79%.
“Chromebooks have now been hit by year-on-year shipment declines every quarter since Q3 2021,” said Canalys research analyst Brian Lynch. “This period of negative growth has been an expected transition following the saturation of the category’s two largest education markets, the US and Japan.
"Now, the global Chromebook market is set for a period of more consistent performance, with lower shipment numbers and more traditional seasonality than was seen during the pandemic.
"In recent months, there has been a major buildup of Chromebook inventory in the channel amid the slowdown in demand. While mostly due to waning education demand, Chromebooks have also struggled in the enterprise segment of late.
"Channel partners have signalled a conservative outlook on the market’s growth prospects and many still don’t carry the category. Despite the recent large declines, Chromebooks are shipping in significantly higher numbers than before the pandemic and have now posted two consecutive quarters of sequential growth.
"Future digital education initiatives in a variety of countries will continue to focus on Chrome OS devices, offering renewed growth opportunities.”