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Friday, 27 July 2018 13:14

VIDEO: First Advertising Week APAC conference to focus on AI and Big Data, 30 Jul to 2 Aug


The inaugural debut of "Advertising Week Asia Pacific" in Sydney marks the organisation's fifth global city to get this prestigious event, with AI and Big Data a main focus this year.

Advertising Week Asia Pacific will be held at one of Sydney’s most iconic venues, Luna Park, and will "put industry professionals together throughout the Asia Pacific region for a week of thoughtful conversations with leaders from the marketing, advertising, technology and creative spaces".

During the week, participants "will discuss where we’ve been, where we’re going and what trends, challenges and opportunities are shaping today’s global industry".

Sydney is the fifth global city to host the event, and is doing so for the first time, joining "a global network of Advertising Week events in New York, Tokyo, Mexico City, and London".

The event proudly boasts of an "immersive daytime programming is made up of nearly 80 seminars and workshops that focus on the industry’s most relevant topics and trends".

"Whether it’s a roundtable with industry experts discussing the latest innovations in technology and data, or a keynote with global business leaders looking ahead to what trends will dominate the creative industry in the years to come, Advertising Week programming is built to feel as diverse and thought provoking as the people it seeks to represent."

The event was created in New York in 2004, and "brings together personalities as well as global and local executives from leading companies and industry bodies to discuss key trends and issues our world is currently facing".

For this first APAC edition, many business and also social issues faced by local Australian and Asian organisations will be discussed.

AI and Big Data will be at the forefront of these conversations.

Just a handful of the top sessions and talent on offer can be seen in the following list:

The Trade Desk Stage – 31/07, 1pm to 5.30pm:

Global Keynote Stage – 01/08, 11am:

The Trade Desk Stage – 01/08, 12.10pm to 2.30pm:

You can see the full line-up of panel sessions and speakers here, with tickets still available to attend this event.

Here is the event's 2018 teaser trailer:

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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