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Wednesday, 09 May 2018 03:00

Think Mobile cautions consumers on cost of unlimited data plans

Think Mobile cautions consumers on cost of unlimited data plans Image courtesy of Stuart Miles at

Gold Coast-based telco Think Mobile has warned consumers to review their usage of mobile data and compare the full network speed cost-per-gigabyte of data when considering the new unlimited data plans on the market.  

According to Think Mobile executive director Robert Sakker, while at first glance the unlimited data mobile plans may seem like good value, many consumers may not be aware of their current data usage, “or the inconvenience of dropping back to slower data speeds should they hit their included data limits”.

Sakker said understanding current data usage is important when comparing the new unlimited data mobile plans with other offerings in the market.

“These 'unlimited' data plans aren't what they seem, and I’d hate to see consumers paying premium prices for services they just won’t need,” he said.  

“If consumers are using the new unlimited data plans to change providers and save money, then they need to review their current data usage before making the switch. If they’re not using more than 10GB a month for example, then they really need to question the value of an unlimited data mobile plan.

“When you break down the cost per full speed GB, Think Mobile's $48 plan for 80GB comes in at almost half the price of its most comparable unlimited plan competitors. Its 60 cents per GB rate outperforms even the most cost-efficient rival plan which is 83 cents per GB, but even then you have to spend $100 a month to get that,” Sakker claimed.

He noted  that Think Mobile plans — available online 24/7 and dispatched the next day — offered customers up to 80GB for $48 a month at the full network speed, which is 47% cheaper per gigabyte than the most comparable 70GB plan.

Customers are connected on a Think Mobile SIM using the Vodafone 4G network.

“Think Mobile can’t compete with the Big 3 in terms of large marketing budgets, but with low overheads as an online offering and headquartered out of the Gold Coast, we can compete on value and service, and that’s what our customers love the most.

“The Ultimate $48 plan with 80GB of full speed included data is sold on a 12-month contract term, with a minimum cost of $576. Think Mobile provides spend alerts to help customers manage their usage. After the included data is used, customers are billed on a per MB rate for data usage still at the full network speed.”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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