The first storage vendors to participate in the "with Veeam" program are ExaGrid and Nutanix.
Veeam already provides APIs that allow its partners to build products that are powered by the Veeam Availability Platform.
The "with Veeam" program provides broader and deeper integration points, allowing partners to easily produce full-stack secondary storage products, according to the company.
"With the announcement of our 'with Veeam' program, we are taking that strategy to new heights to help organisations achieve the levels of data protection, data retention, data availability and data management that their business's demand.
"Nutanix announced Nutanix Mine with Veeam a couple of weeks ago, and ExaGrid announced ExaGrid Backup with Veeam in April. This is an easy way for partners to build a unified offering with Veeam and we expect to see additional solutions announced in the future."
"With Veeam" provides "a seamless experience [straight] out of the box, with a single interface, he added. It is "two companies, [with a] single solution."
While Nutanix and ExaGrid are both secondary storage vendors, Timashev expects Veeam's primary storage partners to join the program.
'with Veeam' unified systems are expected to suit a variety of market segments, including scale-up and scale-out with a consistent set of recovery capabilities through Veeam Availability Platform, right-sized compute and storage that aligns with technical and business goals, and single SKU for complete systems from familiar vendors that provide single points of contact for support.
Some “with Veeam” solutions will be sold and serviced directly by the infrastructure partner, others will be available from distributors and systems integrators.
In some ways, 'with Veeam' is similar to 'Intel inside,' Veeam vice president of product strategy Danny Allan told iTWire. It allows hardware vendors to produce appliances without having to write their own software, while Veeam can be part of the appliance market without having to build its own hardware.
Customers benefit from being able to purchase complete systems from a single source.
Disclosure: The writer attended VeeamOn 2019 as a guest of the company.