A statement from Venntifact said the partnership came in the wake of Network 10's tie-up with real-time customer data solutions provider Tealium.
Venntifact develops data strategies to help build business teams and processes that can aid in driving advertising. It will provide technical input to Network 10's drive.
Network 10’s general manager of data, insights and analytics, Gareth Tomlin, said: “Network 10 is rich in audience data - from our broadcast viewers to our digital visitors, our video users to our marketing and social audiences.
Venntifact’s director of technology, Joey Nguyen, said: “As the media landscape consolidates, it is critical to utilise data intelligently and deliver effective advertising to audiences in ways that do not impact the viewer experience.
"Network 10 has an incredibly engaged audience, rich sets of data, and will now have market-leading technology and data infrastructure. We’re excited to work with them to deliver targeted solutions for advertisers and personalised experiences for viewers.”
Network 10’s chief sales officer Rod Prosser said: “We have big ambitions to be industry leaders in data-driven advertising solutions. We have the audience scale and now, with the support of Venntifact, we can build the capabilities to bring the precision.
"We’re serious about data and we will continue to partner with experts in the field to help us reach new heights.”
In 2017, Network 10 was acquired by US broadcaster CBS. Venntifact counts accounting software firm Xero and Virgin Australia among its clients.